Jaguar Land Rover seeks top startups for US expansion
British automaker Jaguar Land Rover is expanding its dedication to new technologies internationally with an “Innovation Incubator” in Portland, OR.
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Best-practice tips for push notifications
How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?
Luxury brands and the secondary market: Why marketing is everything
Every time a non-primary purchaser wears a luxury brand, it reduces that brand’s value. Let me explain.
Guerlain honors perfuming heritage with annual collectable carafe
French beauty brand Guerlain is celebrating its heritage through a limited-edition bottle for its Muguet fragrance.
Experience is the new bling: How to build a modern luxury brand
Today’s rich would rather spend their energy and money doing things than acquiring them. This “being” versus “having” MO firmly places modern luxury in the domain of identity.
IWC raises funds for film with Christie’s auction
Swiss watchmaker IWC Schaffhausen is hosting an online-only auction with Christie’s and the Tribeca Film Institute to enable its consumers to partake in the cinema festivities.
Brand messaging must create channel synergy to effectively tap affluents: Martini
NEW YORK – An Ipsos MediaCT executive at the “Luxury in the Digital World” panel March 31 said that luxury consumption is on the rise with 57 percent of affluent consumers planning to buy more luxury items compared to 2014.
What will win the day for mobile wallets?
Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?
Gotham Air supports race raising funds for explosion victims
Helicopter charter brand Gotham Air is joining JFK Rotary in inviting individuals to JFK Airport to participate in a 5K run for the victims of the explosion on Second Avenue in New York.
Reaching Asian luxury consumers requires deeper psychographic understanding
While much attention has been paid to the spending power and penchant for luxury goods among Chinese consumers, brands cannot assume that the same exact attitude and shopping habits exist across all Asian countries, according to findings from Agility Research.