Fortnum & Mason enters the Crypt for intimate masterclass
British department store Fortnum & Mason is inviting consumers down to its crypt for an evening of Champagne tasting.
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Luxury brands target affluents attending Hong Kong Art Week
Luxury brands are taking advantage of Hong Kong Art Week March 14-21 to promote their products in different ways and appeal to artistically minded consumers in the Chinese city.
How Apple could redefine luxury – or not
The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.
Guerlain appeals to flower fans through Orchid Evenings
Beauty marketer Guerlain is teaming up with the New York Botanical Garden on its Orchid Evenings to promote its line centered on the flower.
Instagram acts as moisturizer to preserve Facebook’s appeal: L2
Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2.
BMW sponsors European art fair to get name out among affluents
German automaker BMW is continuing its support of the arts by partnering with The European Fine Arts Fair in Maastricht, Netherlands.
Four Seasons captures consumers interest with photo contest
Four Seasons Resort Maui at Wailea, HI, is taking advantage of its picturesque location by offering a photo expedition and workshop program for its artistically inclined guests.
Rolls-Royce takes mobile-optimized exhibition to Dubai
Rolls-Royce Motor Cars is taking its Inside Rolls-Royce exhibition to the Middle East for the first time.
Ritz-Carlton minimizes carbon footprint with Earth Hour
The Ritz-Carlton, Half Moon Bay, CA is participating in the World Wide Fund for Nature’s Earth Hour to demonstrate its commitment to the environment.
Asia Week infiltrates New York luxury scene
Luxury auction houses and the Madison Avenue Business Improvement District are participating in Asia Week to honor Eastern art in New York.