Harrods looks to foodies with new window display
British retailer Harrods will host the store’s Food Halls in the Hans Crescent windows for the first time.
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Luxury industry insiders feel optimistic about 2015: report
With renewed levels of optimism in the luxury industry, 90 percent of marketers are planning expansions this year, according to a new report from Wealth-X.
Luxury spending is expected to rise by 7pc: LuxHub
Affluent consumers spent about $32,172, or about 21 percent of their income, on luxury products in the last year, according to a report from Havas Media Group’s LuxHub.
Snapchat opens the floodgates to publishers and brands
Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.
Missoni works to explain cancer to children through storybook
Italian fashion label Missoni is helping children in the fight against pediatric cancers through the sale of a capsule collection available at Italy’s La Rinascente department store.
63pc of consumers agree luxury tastes have evolved: survey
The luxury sector is continuing to evolve with the majority of affluent consumers recognizing that the definition of luxury is not what it was five years ago, according to a new report by Martini Media.
Luxury hotels face geopolitical concerns with Middle East expansions
In recent months, despite political unrest, there has been a surge in hotel openings and property proposals across Middle Eastern countries from luxury hospitality brands.
How location became the tail wagging the future of mobile ad creative
Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.
Lexus targets downtown crowd with Made Fashion Week lounge
Toyota Corp.’s Lexus is reaching out to trendy New Yorkers through a sponsored backstage lounge during Downtown creative hub Made’s fashion week.
Maserati proves abilities with test drive in snowy weather
Italian automaker Maserati is partnering with select hotels in Aspen, CO to give locals and tourists the opportunity to test new all-wheel drive vehicles in harsh winter conditions.