Luxury marketers must let fans shape the brand story
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
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Michael Kors emphasizes perspective for fall 2015 livestream event
U.S. fashion label Michael Kors is slowing down the action at its fall 2015 runway presentation with Sony F55 4K cameras documenting the collection’s detail in slow motion.
Gucci expands visibility of refurbished art to promote Italian heritage
Italy’s Gucci is paying tribute to its Italian roots by expanding the visibility of the “Prince of Dreams: The Medici’s Joseph Tapestries by Pontormo and Bronzino” in Rome.
Luxury hotels rejoice alongside Chinese guests with New Year festivities
Luxury hotels around the world are gearing up to celebrate Chinese New Year with themed events and decorations to ring in the Year of the Goat.
Baccarat, Christofle collaborate for Design Shanghai 2015 collection
French crystal-maker Baccarat and silver maker Christofle are teaming up with a famous designer to collaborate on a project for Design Shanghai 2015.
What to consider when selecting a new CRM system
Five factors to keep in mind when narrowing down the search for avoiding the trap of signing on for the wrong CRM offering.
Moët Hennessy shows innovation supports first all-solar flight
Moët Hennessy is expressing its “pioneering spirit” as the official partner of the Solar Impulse project, which will soon make the first flight around the world to use only solar power.
Sentient Jet organizes charity benefit for autism in Aspen
Private aviator Sentient Jet will be sponsoring the fourth annual Light It Up Blue evening in Aspen, CO to support children and families with autism.
Mercedes-Benz highlights speed with boat collaboration
German automaker Mercedes-Benz is the inspiration behind a new high-performance racing boat that made its debut at the Miami International Boat Show.
4 marketing requirements to make 2015 even more profitable
Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.