TikTok: Rising star of social beauty
Created in September 2016, TikTok has expanded its usage beyond Gen Z and reached 2 billion downloads, making it the most downloaded app in March.
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Copenhagen Fashion Week SS21 to go ahead in person Aug. 9-12
While other fashion weeks’ schedules are up in the air due to bans on large gatherings, Denmark’s quick return to normality has enabled Copenhagen Fashion Week’s dates to move only a few days from the original time frame.
China’s apparel market to shrink by $60B this year
China’s apparel market is expected to contract by $60 billion, or 15 percent, in 2020 as the store shutdowns during the COVID-19 coronavirus outbreak hampered sales in the category.
Why normality should never be an aspiration
There are two groups of people right now. The first group yearns for things to go back to normal. The second group – and the McKinsey consultants – prepares for the new normal.
Informa allies with NuOrder to launch fashion’s largest digital tradeshow
Informa Markets Fashion and wholesale ecommerce platform NuOrder have joined forces to debut what they claim is the fashion industry’s largest digital tradeshow.
10 steps for brands to journey from privileged access to advanced personalization
After a long, competitive decade, luxury goods and services brands, and their agencies and consultants have finally mastered the rules of the digital marketing game – just in time for the game to change.
Employee experience should be at center of reopening plans
As luxury brands begin to plan office reopenings, employee experiences should be at the center of plans to attract top-drawer talent back into the workplace.
4 trends in luxury accelerated by the pandemic
Italy is home to the largest number of luxury brands in the world, while China is the industry’s biggest consumer – making up a third of global spend on luxury goods in 2018.
After COVID-19, changes in customer behavior are a certainty
New behavior becomes permanent the longer it is in place. And in this case, one of the primary human emotions, fear, propels and engrains the behavior changes.
Evolution of the virtual e-vent in fashion and retail
Rather than simply recreating an event for an online audience, with a little thinking outside the box, they can be restructured entirely, ensuring consumers remain engaged and brands relevant.