Gucci and parent Kering take bold stand against racism, police violence in US
Italian fashion label Gucci will pause U.S. operations June 4 as a day of reflection and to honor George Floyd and many others who lost their lives to police brutality.
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How public shaming changed status signaling
Prevented by public backlash from widely sharing the fact that their lives went on with the same conveniences as before, the affluent display their economic power by going incognito during the COVID-19 lockdowns.
How tribe marketing engages consumers as online becomes more important to brands
The COVID-19 coronavirus pandemic has forced more luxury brands to ramp up their efforts online, but as companies go digital they must establish trust and deliver personalized encounters for these efforts to be effective.
Rejection of Valentino trademark application: How the US trademark office evaluates trademarks
The Valentino case provides valuable insights for luxury and fashion goods companies to understand how the Trademark Office evaluates marks for being “descriptive,” when it requires disclaimers, and how companies should respond when the Trademark Office requires such a disclaimer.
Dior Talks debuts “The Female Gaze” in its next podcast series
French fashion brand Dior has introduced a new series to its Dior Talks podcast channel with a take on how women photographers view women.
Kering reaffirms support LGBTQIA+ in June Pride month
French luxury conglomerate Kering has reaffirmed its commitment to create and maintain an equal and inclusive environment for all employees worldwide as it celebrates the LGBTQIA+ Pride month of June.
McKinsey to business: Reconstruct for future, not solve for past
As corporations try to create post-COVID roadmaps in an uncertain future, McKinsey & Co. imagines a set of grounding principles that will guide these foggy roads.
Marketing psychology: 5 principles of human behavior
Successful marketers know that the key difference between strong and weak marketing lies in understanding how consumers behave and why they behave in certain ways.
South Korea is bright spot for luxury in 2020
The luxury market is not feeling the same COVID-19-related pressure in South Korea as it has in other regions of the globe.
All eyes on China for luxury’s recovery, but no guarantees of future success
Since the 2008-09 recession, China has effectively become the tail that wags the dog of the global luxury market.