Brands are missing a mobile opportunity with seniors
Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.
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LinkedIn research: What makes consumers buy luxury products?
Research recently conducted by LinkedIn has revealed that personal and professional life events disrupt regular purchasing patterns.
Jaeger-LeCoultre continues far-ranging support of film
Swiss watchmaker Jaeger-LeCoultre is burnishing its film credentials with its latest support of the the 71st Venice International Film Festival through Sept. 6.
British luxury brands travel to China for face-time with ultra-affluent
Fortnum & Mason and Selfridges are among the retailers and brands participating in the upcoming “London Luxury. By Appointment” event.
Ritz-Carlton Laguna Niguel hosts Picasso exhibit to attract Club Level guests
The Ritz-Carlton Laguna Niguel, CA, is presenting Club Level guests with the once-in-a-lifetime opportunity to have a personal exhibition of Pablo Picasso’s works.
3 trends to watch in the ad tech space
Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.
Hublot partners with Dallas Cowboys to bring luxury watches to NFL
Swiss watchmaker Hublot is the first luxury watch brand to embrace American football through the creation of themed timepieces.
Ready or not, here comes the wearable app ecosystem
With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.
Defining customer experience and support in the new app economy
I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.
Compensation culture and the world of luxury
The world of luxury is essentially based on a European precedent – one of heritage, hierarchy and layers of closely codified status. Evidence for it can be found in the nature of the deeply embedded iconography of luxury.