Montblanc calls followers to engage in Instagram contest for new men’s fragrance

Published: August 25, 2014

Germany’s Montblanc is introducing a new fragrance for men that is being promoted through an Instagram contest. The Montblanc Emblem is being promoted on social media and the brand is asking consumers to enter using the hashtag #Emblematic. The contest will raise awareness for the brand and its new fragrance and will draw attention to Montblanc’s social […]

Why a streaming app is not enough for radio

Published: August 25, 2014

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

How does push compare to email?

Published: August 22, 2014

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.