What is Apple’s commerce and payments strategy?
Apple has made big leaps forward in the past by owning entire ecosystems, and the payments space has so many historically entrenched players that displacing them would be difficult.
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Jaguar injects energy into Good to be Bad campaign via villain academy
Jaguar USA is capitalizing on the ongoing buzz generated by its “Good to be Bad” campaign with a Jaguar Villain Academy that will open to select guests in May.
Ritz-Carlton Montreal pledges 5-year commitment to children’s charity
The Ritz-Carlton Montreal is bolstering its support for local children’s charity CHU Sainte Justine Foundation with a five-year $100,000 commitment and other efforts.
Why mobile is central to omnichannel customers
Consumers expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.
Audi, BMW, Lexus boast rising brand values: report
German automaker Audi’s brand value rose 30 percent to $7 billion, while BMW climbed 20 percent to $29 billion, according to a new report by Brand Finance.
Jaguar Land Rover joins Invictus Games to empower veterans
British automaker Jaguar Land Rover is sponsoring the first Invictus Games Sept. 10-14 that gives sick or wounded service members the opportunity to compete in a number of sports.
Four Seasons brings art enthusiasts on 16-day European trip
Four Seasons Hotels and Resorts is preparing for its next around the world package April 20 through May 5 that centers on the arts while traveling throughout Europe.
Tips on simple and personalized mobile design
The increasing use of mobile has put pressure on marketers to understand the mobile experience and design their mobile marketplace to appeal to today’s shoppers.
Hermès targets young equestrians with Saut Hermès live-stream event
Leather goods maker Hermès is continuing to tout its connection to equestrian sports with a three-day show jumping event held at Paris’ Grand Palais March 14-16.
Mobile Marketer’s Mobile Outlook 2014
The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow in catching on.