Published: March 10, 2014
Many retailers have seen marketing efforts affected by the rapid shift to mobile. Specifically, they have seen open and click-through rates decrease over the last three years for two big reasons.
Published: March 7, 2014
When booking a hotel, almost three-quarters of travelers look to a hotel’s Web site and mobile application to make a decision, according to a recent report from Magnani Caruso Dutton.
Published: March 7, 2014
Organizations must avoid delivering heavy mobile sites with mainly unused content.
Published: March 6, 2014
Compared to the spectacle Louis Vuitton runway shows became known for under the creative direction of Marc Jacobs, the label’s latest fashion show, the first by new creative director Nicolas Ghesquière, showed a focus on simplicity.
Published: March 6, 2014
As mobile now accounts for one out of every three digital media consumption minutes, the challenge for nonprofits is not just to “go mobile,” but to connect with people in new ways on mobile devices.
Published: March 6, 2014
One of the best ways for luxury brands to attract affluent women using social media is Pinterest.
Published: March 5, 2014
Luxury brands are waiting for the international polo season to hit full stride so they can court the affluent through sponsorships, special products and brand alignment.
Published: March 5, 2014
French fashion house Chanel designed an unusual set for its fall/winter 2014-15 runway show, making the venue look like a supermarket.
Published: March 5, 2014
Italian jeweler Bulgari is strengthening its relationship with the fashion industry by sponsoring The Glamour of Italian Fashion exhibit April 5 through July 27 at London’s Victoria & Albert Museum.
Published: March 5, 2014
Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.