Mobile innovation is headed for consumer engagement
Curved glass. Phones that measure physical activity. Wearable tech. Connected cars. I am all for the innovations that are making mobile technology a more integrated part of consumers’ lives.
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20pc of retailers conduct high-level space planning: report
A new report by Boston Retail Partners examines how retailers allocate resources and how they can more effectively place the consumer at the center of the buying experience.
Lexus joins the fight against childhood cancer via bold IS campaign
Toyota Corp.’s Lexus is teaming up with volunteer-driven charity St. Baldrick’s Foundation to raise awareness of children’s cancer leading up to St. Patrick’s Day with a contest that promotes solidarity.
Social media conundrum: user experience vs. commercial need
By giving us a useful service for free, social media companies want something back. And it is our data that they want.
Aston Martin chases glory with largest racing program in brand history
British automaker Aston Martin is gearing up for its largest racing program to celebrate the most extensive motorsport campaign in the brand’s history.
Lamborghini extends bespoke program to Huracan model at Geneva Motor Show
Italian automaker Lamborghini is extending its Ad Personam program to the recently launched Huracan model at the Geneva Motor Show March 6-16.
The 3 Rs of mobile marketing
If your legacy systems cannot recognize your customers across channels and deliver relevant information and offers in real time, you are not positioned to succeed in mobile marketing.
Fashion, jewelry brands look to Academy Awards as prime product placement
For apparel, accessories and jewelry brands, the 86th Academy Awards this Sunday allows them a platform for both product placement and celebrity endorsement
Loewe brings touring exhibition to Spain, China exclusively
Spanish leather goods maker Loewe has unveiled a touring exhibit that will stop solely in cities within China and Spain.
Going vertical while still staying open source will be key to Google winning Android wars
The problem is that Android is not controlled by one single manufacturer, not even Google, since it is open source software. So who then is going to win the Android war?