Zegna launches $34M scholarship fund to show dedication to Italy
Italian menswear house Ermenegildo Zegna has announced its plans for a scholarship program to help Italian students finance post-graduate studies or research in foreign countries.
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David Yurman honors cable design with 30th anniversary collection
U.S. jeweler David Yurman is feting the 30th anniversary of its signature cable bracelet with a three-part limited-edition capsule collection to appeal to both enthusiasts and aspirational consumers.
Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero
Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.
Facebook now owns the three most ubiquitous mobile apps in the world
Facebook now owns the world’s biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.
Neiman Marcus surveys fan submissions for beauty campaign models
Department store chain Neiman Marcus is accepting submissions for its fall 2014 beauty campaign Feb. 10 through March 31 to find women who represent the retailer’s everyday consumer.
Mobile commerce becomes key player in omnichannel strategy
The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent.
Greenpeace urges luxury fashion brands to clean up production by 2020
International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.
Ferrari deemed world’s most powerful brand: report
Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.
Aston Martin, Rolls-Royce revisit James Bond glory in museum exhibit
British automakers Aston Martin and Rolls-Royce will be featured in the “Bond in Motion” exhibit beginning Mar. 21 at the London Film Museum, commemorating the James Bond franchise that has boosted the prestige of many auto brands.
3 fundamental components of every luxury brand’s operating system
Reaching out beyond the confines of the brand itself to deliver meaningful material at the right time and place is what sets truly successful luxury brands apart nowadays.