Lexus elevates 12 young designers from around the world via contest
Toyota Corp.’s Lexus narrowed down a submission pool of 1,157 candidates to 12 winners for its 2014 Design Award.
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Luxury Collection taps Helena Christensen to explore Peru
Starwood Hotels and Resorts’ The Luxury Collection enlisted photographer and former supermodel Helena Christensen as its newest global ambassador to portray the exploratory nature of the hospitality brand.
Capitalizing on the Cult of Immediacy
No one under the age of 25 knows what it is like to be stumped.
The global retail store is dead, claims BCG
NEW YORK – New York and Milan were among the global cities ranked as “understored,” meaning that there there are too few stores to meet consumer demand, while Beijing, Bangkok and Chengdu, China were among the global cities ranked as “overstored” in a new report from the Boston Consulting Group.
Peninsula Hotels, Van Cleef & Arpels partner for exclusive Chinese New Year package
The Peninsula Hotels’ United States properties in Beverly Hills, CA, Chicago and New York are offering a Chinese New Year package for the month of February that provides guests with a taste of Chinese culture and touts the hotel chain’s services.
Mobile social media is reinventing advertising
As media proliferation continues to affect advertising budgets, managing your unique brand position becomes increasingly difficult.
Swarovski supports fashion designers to show dedication to craft
Precision cut-crystal maker Swarovski has hand-picked a number of fashion designers to show at Mercedes-Benz Fashion Week in New York as part of its Swarovski Collective.
Cartier renews interest in Paris exhibit’s final weeks through magazine
France’s Cartier is bringing its Parisian exhibit at the Grand Palais to a global audience by revealing the displays that pay homage to the jeweler’s legacy in its digital magazine, Rouge Cartier No. 32.
How to prepare your brand for 2017
I believe we are in the midst of a ten-year disruption cycle which started with the launch of the iPhone in 2007.
Luxury brands need to be digital
Overall during the 2013 holiday season, mobile sales represented 16.6 percent of all online sales, up more than 46 percent from the comparable quarter in the prior year. Not surprisingly, the affluent are playing a big role in the overall digital shopping trend.