Apple is doing more than partnering with other brands to solidify its position as a luxury brand itself. Its hiring of Burberry CEO Angela Ahrendts is widely seen as indicative of Apple’s interest in luxury marketing.
Examples of how retailers can better engage with customers and prospects via augmented reality.
Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.
The foundation of a great luxury retail organization is the quality of the components used to create its products.
Global watchmakers convened in Geneva Jan. 20-24 for the annual trade- and invite-only Salon International de la Haute Horlogerie to unveil new and innovative timepieces and explore their shared passion of fine watches.
Toyota Corp.’s Lexus is showcasing the works of three designers Apr. 8-13 at Milan Design Week as part of its ongoing “Amazing in Motion” campaign.
Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?
Italian fashion house Gucci hosted a private screening of its brand documentary during Paris Haute Couture week to become part of the festivities.
The Super Bowl is visiting the New York region for the first time and luxury hotels are not idly waiting for the traffic to come to them.
Today’s luxury market is dominated by cash over credit, quality over quantity, experiences over possessions, happiness over power, distinction over popularity, planning over impulse and fun over status.
