12-step pre-recovery checklist for CEOs
When we begin to see a turn in the COVID-19 pandemic, the most important responsibility for business leaders will be to prepare a game plan towards full recovery.
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Implications for the fashion, apparel and beauty industries due to the coronavirus
The $400 billion U.S. fashion industry employs more than 4 million people, excluding retail positions. Retail positions continue to be the largest private sector employer, supplying as many as one in four jobs.
Coronavirus impact on marketing budgets
Reduced consumption leads to a decrease in the number of purchased advertisements.
Four Seasons is most Instagrammed luxury hotel brand worldwide
The Four Seasons Hotel is the most Instagrammed luxury hotel brand, a win for a company that has been focusing on a digital strategy adopting everything from podcasts to hashtags.
US government stimulus to help lockdown-affected brands and retailers has contradictory provisions
It is impossible to discuss all aspects of the 880-page U.S. CARES Act in a short article, but a few sections may be of interest to the luxury market, particularly as they relate to their sales departments.
The WeChat Luxury Index 2020: Content is no longer king
As consumers grow increasingly discerning, how can brands adapt and evolve their content to stay relevant? The latest report from DLG (Digital Luxury Group) and JINGdigital delves into the topic and picks up key insights about the content performance of luxury brands on WeChat.
McKinsey: Perspective for the luxury goods industry during and after coronavirus
In these uncertain times, luxury goods companies must take action to “navigate the now,” plan for the recovery, and shape the future.
Three out of five U.S. consumers believe retail stores should reopen by May-end: study
The study found growing optimism among consumers living in several COVID-19 hotspots outside of New York, millennials and men.
Affluent consumers cannot wait to go on vacation: study
Half of affluent consumers think a recession in the United States has already begun, yet 88 percent feel confident they can endure the downturn.
Splurge, not save: The changing dynamics of the Indian luxury consumer
Fueled by access to the Internet and international trends, aspiring Indians want enhanced experiences that make their lives better. Cash-rich, time-poor middle class and upper middle class Indians are driving the rise in spending across categories.