An ode to the display banner ad more than 25 years later
The problem with display ads has never been the ads themselves, but poor measurement. Truth is, display ads are far more effective and valuable than given credit.
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Can Gucci do the renegade? Luxury brands in the era of TikTok
Unlike Instagram and Facebook, which serve as sources of news and social activism, TikTok remains a place for humor and entertainment, even in the face of the global healthcare crisis.
How the COVID-19 coronavirus – and my own diagnosis – changed how I do business
COVID-19-infected British Prime Minister Boris Johnson’s admittance yesterday to the St. Thomas Hospital in London after a deterioration in his condition brings to the fore a key issue: How to lead in a time of crisis, especially during a healthcare pandemic, when the leader himself is stricken?
In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
A new survey from the Association of National Advertisers has found that 90 percent of respondents have adjusted their creative marketing messaging since mid-March when the World Health Organization declared the COVID-19 coronavirus as a pandemic.
Communications in a pandemic: Why now is not the time for silence
Many marketers have come out describing this time of crisis as a “tightrope” for brands: those who engage with the crisis risk being seen as disingenuous, and those that continue with commercial activity risk being perceived as tactless.
The verdict on Shanghai Fashion Week
Facing unprecedented disruption to brands, stores and supply chains, the fashion industry’s elite chose to work together to pivot to “see now, buy now” (SNBN) livestream showcases, offering a unique proposition direct to China’s fashion consumers – a cloud fashion week.
How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
Consumers collect all sorts of odds and ends on their travel. But the founder and joint CEO of creative communications agency Exposure has spent 39 years on a particular interest: collecting “Do Not Disturb” signs from hotels and resorts he has visited on his travels globally.
With no trade shows, ramp up PR, content marketing and digital outreach
With most trade shows and other industry gatherings canceled at least through mid-year because of the COVID-19 pandemic, how can you keep your 2020 marketing plans relevant and thriving?
How resale, rental and flex payments can put luxury within reach – especially now
While luxury brands grapple with how business can rebound, they should consider a multitude of ways to democratize and knock down the barriers to entry.
“Slow fashion” term gets 90M social impressions in shopping-behavior shift: Lyst report
Fashion search engine Lyst released its 2020 Conscious Fashion Report, with a no-surprise finding: a huge uptick in searches for sustainability-related keywords.