5 content marketing tactics publishers need for 2020
Content discoverability is the second-most important digital transformation focus of publishers.
Content discoverability is the second-most important digital transformation focus of publishers.
That percentage drop of 22 percent to 25 percent is the combined revenue of what the two largest players in global luxury generated last year: $59.1 billion for LVMH and $17.4 billion for Kering.
U.S. law has made it very difficult to hold online platforms liable for sales of counterfeits.
The health crisis bought on by the COVID-19 outbreak has affected nearly all luxury sectors.
Ask Marshal Cohen, chief industry advisor for retail at NPD Group, and one of the top experts in his field.
The Great Depression impelled a “waste not, want not” attitude that dictated consumption patterns for years.
Foot traffic to shopping malls was dropping as early as the first week of March, signifying a major slowdown for luxury retailers even before the coronavirus shutdowns were being felt across the United States.
Forty-five chief marketing officers pool their wisdom to help marketers adapt to a virtual business environment and keep their brands running.
All businesses need to immediately invest in quick digital wins and leverage this situation to learn quickly versus pull back and wait.
Luxury companies were quick out of the gate to signal that they would support employees for two weeks with pay and healthcare. That period for many employees ends next week.