Affluent consumers rank Audi No. 1 luxury automaker: Luxury Institute
U.S.-based affluent consumers ranked Audi of America as the No. 1 luxury automaker in the past year, according to a new Luxury Institute survey.
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Mcommerce sales to account for 15pc of total ecommerce volume this year: report
Last year mobile saw significant gains in commerce, traffic and search, according to several recent reports. With smartphone and tablet penetration continuing to grow, mobile’s role in retail can only get bigger over the next 12 months.
Finding what works in mobile marketing
Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.
4 tips for iOS 6 app store marketing
The Apple App Store makeover because of iOS 6 includes some different features and functionality that will influence how users discover and engage with applications.
85pc of luxury marketers to significantly increase spend on digital: report
The majority of luxury marketers are planning to increase their spend on digital and agree that by 2015 digital will be the most influential channel, according to a Luxury Interactive survey.
4 myths of mobile metrics
Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and “regular” online analytics is.
Hennessy, Johnnie Walker show dominance in digital realm: L2 Think Tank
Hennessy, Johnnie Walker and Maker’s Mark are among the top 10 spirits brands that showed dominance in the digital realm this past year, according to a new report by L2 Think Tank.
Mobile commerce trend magnifies retail’s out-of-stock problem
Unfortunately for retailers, multichannel shopping can magnify the common inventory distortion problems of out-of-stock and on-shelf availability.
Rise of point-to-point delivery and why Amazon is right to be worried
Beyond the product itself, the delivery experience is the single greatest influencer as to whether a customer will shop more or less with a retailer in the future.
Top 5 predictions for mobile payments in 2013
What can marketers and retailers expect with mobile payments in the year ahead? Here are some trends that may become mainstream.