Mobile users less tolerant, more demanding than desktop users

Published: January 18, 2013

Apple users have already downloaded applications from its App Store more than 25 billion times and that number continues to grow. Today, there are more than 1.3 million apps in the market for customers to choose from, but many of them prove to be unsuccessful.

Why SMS marketing is not dying

Published: January 17, 2013

Despite predictions of the decline of SMS, business-to-consumer text messaging continues to enjoy double-digit growth.

Maximize reach with mobile Web sites

Published: January 16, 2013

The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.

Luxury Daily’s Luxury Marketing Outlook 2013

Published: January 15, 2013

Effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.

4 ways to optimize for Apple’s Siri search

Published: January 15, 2013

Searchers have been slow to fully use Apple’s Siri, with only 11 percent choosing to use Siri for a search on their mobile device, instead turning to applications and mobile browsers.