BMW, Audi, Louis Vuitton and Chanel are some of the most-searched-for luxury marketers in Russia, leading research experts to believe that, given the same results from China, brand visibility is key in BRIC markets, according to findings from a study by the Digital Luxury Group.
Starwood Hotels & Resorts’ St. Regis is enticing its loyalty members interested in Queen Elizabeth II’s 60th anniversary on the throne and London culture with a curated four-night experience.
No, this is not just another rambling piece about why QR codes do not work.
Mercedes-Benz is building awareness through product placement and sponsorship at the 73rd Senior PGA Championship by allowing consumers to hone their golf skills while engaging with interactive brand experiences.
The great puzzle that is mobile commerce provides a fascinating study on the emergence of a new financial technology ecosystem.
Louis Vuitton is the most valuable luxury brand in the world, up 7 percent on the list from last year, according to the BrandZ top 100 list from Millward Brown.
Fashion label Michael Kors invited its email subscribers to a party in the Hamptons, New York during the United States Memorial Day holiday weekend.
Here are eight questions that brands should consider as they create their international mobile marketing strategies.
Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.
The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.
