NEW YORK – Only 22 percent of footwear brands strongly agree that their senior managers have a good grasp on the potential of digital channels for their organizations, according to a research session at Fairchild Fashion Media’s Footwear News Summit 2012.
Marketers who use mobile and social media face challenges that these platforms present when making clear and conspicuous disclosures complying with FTC Dot Com Disclosure Guidelines.
One of the guiding design principles for creating a positive user experience has been the consideration of consistency as a critical attribute of the experience.
Swiss watchmaker Breguet is seeking parallels between watch innovation and aviation with an event honoring 10 historical brand timepieces onboard New York’s Intrepid Air, Sea and Space Museum later this month.
A new wave of location-based applications has arrived on the scene to cheers of being the “next big thing” by the tech community while instilling fear in others.
To reach the now-powerful group of affluent consumers on the lower-income end of the spectrum, marketers may want to become more accessible via brand extensions or refocused campaigns, according to Unity Marketing’s Annual State of the Luxury Market Report 2012.
Mobile is already unifying once-siloed online and bricks-and-mortar channels. Mobile payments can accelerate this trend by blurring the difference between mobile, online and in-store shopping.
The concept of real-time response is making a significant shift with the rapid adoption of smartphones across the country and around the world.
Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.
Political campaigns are usually slower to adopt advanced techniques of brand marketers, and mobile is no exception.
