Starwood Hotels & Resorts is partnering with the Mercedes AMG Petronas Formula One racing team to position its properties as premiere accommodations for Grand Prix race attendees and offer members-only travel packages.
As the technology revolution continues to grow at rapid speed, brands have started to look for unique ways to engage with their loyal customers on a personal level, especially while in-store and on the go.
Social networking platform Google+ has seen a dramatic spike in page activity, with luxury marketers Ferrari, Gucci and Burberry boosting activity approximately 138 percent since February, according to a study by Simply Measured.
German automaker BMW’s recent emissions-related recall will not harm the brand due to its luxury legacy, but the automaker should take this time to perfect service, experts say.
When Ian Carrington, Google’s director of mobile marketing, told an audience last year, “If you don’t have a mobile strategy, you don’t have a future strategy,” marketers took note.
PALM BEACH, FL – The top 10 percent of United States households are expected to spend approximately $244 billion across 13 categories this year, a 3 percent increase from last year.
PALM BEACH, FL – Participating in philanthropic or altruistic efforts is a powerful differentiator for luxury brands because it makes consumers more connected to them, according to a speaker at American Express Publishing’s Luxury Summit 2012.
NEW YORK – Targeted marketing via measurable channels should be used to reach consumers who are lacking in overall brand trust, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.
Bentley, Ducati and other luxury marketers will reveal new product lines to select press and ultra-high-net-worth individuals at The Luxury Review, an invitation-only event May 10 in New York.
