World gets smaller for luxury real estate marketing
Luxury real estate has experienced a revolution in marketing methods and buyer behavior due to a confluence of several key factors.
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Which type of mobile channel should a business develop?
Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.
Double-digit spend increase expected for most-affluent US consumers: study
Buying intentions for major purchases such as dining, retail and travel by the most affluent consumers in the United States grew in double digits from fall 2011, according to the most recent study from the American Affluence Research Center.
Why you need to buy or sell mobile advertising to get your next job
Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.
Eliminating the speed delays with mobile Web shopping
The unique problem for mobile Web shopping is that the steps to purchasing simply take too long, far longer than on the familiar Web.
70pc affluent males prefer online shopping across three screens: iProspect study
Approximately 70 percent of affluent male consumers prefer to research and buy on tablets, mobile and computers, opening a door for luxury marketers to take advantage of this growing demographic, according to research from iProspect and comScore.
Designer wallet of future will be virtual, but challenge is monetizing relationships
Will Generation Y ever know anything other than a mobile device as a means of purchasing? The future of mobile payment systems is promising – or threatening – to revolutionize the way we buy goods and services.
Do luxury brand Olympics sponsorships work?
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
Fortnum & Mason targets locals via long-term Chelsea Flower Show partnership
London-based home goods retailer Fortnum & Mason will use its long-time commitment to the Royal Horticultural Society’s Chelsea Flower Show to build brand awareness and align its values with those of affluent attendees.
Mobile devices and local search: Reaching a tipping point
Last year, more than 50 percent of all local searches were conducted from a mobile device. More than one out of every two searches that have local intent were made on a mobile device.