Executives from the mobile commerce industry took the stage at eTailWest during a March 1panel presentation titled, “A 360-degree comprehensive plan to increase sales from your mobile strategy” in Palm Springs, CA.
Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years.
It has been a decade since I was a Virgin Mobile customer, but I can still remember the sexy, cheeky voice that greeted me when I dialed in to check my voicemails.
Unlike any other marketing tactic, mobile has the unique opportunity to severely disrupt the retail channel in the coming months.
Advertising is changing the way that consumers interact with a brand through mobile search, according to a new report from Google.
It makes no sense to spend $1 million-plus hosting a site for your desktop users and then investing in a smaller scale third-party hosting service for your mobile users.
Luxury brands desperately need to step up their marketing efforts during the post-purchase components of the purchase journey, since they may be missing out on a chance to turn brand loyalists into brand advocates.
Stories have been, and still are, the most persuasive tools in the arsenal of human communications. Why?
German automaker BMW, closely followed by Audi and Chanel, are the most-searched luxury brands by U.S. consumers, according to findings from the Digital Luxury Group.
The majority of Facebookâs mobile users are from developed nations and come through a smartphone application ecosystem, which is a hugely important sector for marketers and brands to target.
