Do you know your mobile users’ experience? If not, start measuring now
Before marketers invest more time and effort to growing and maturing their mobile marketing strategy, they need to understand their mobile users better.
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McIntosh, Ritz-Carlton pair for Concours d’Elegance celebration
Entertainment brand McIntosh Laboratory will pump music through its high-end sound systems at the Ritz Carlton, Amelia Island for the attendees of the annual Concours d’Elegance vintage motor car show March 9-10.
Why the mobile Web – and not apps – is the best channel for sales
The reality is that consumers have a hard time keeping track of multiple apps – not to mention having to update them periodically – and would much rather keep more space for music and photos on their smartphones.
Mobile should drive more personalized Web communications
When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.
Rolex, Omega battle it out to win Chinese market share: study
The once undisputed luxury watchmaker leader Rolex could have a worthy competitor in Omega, which is slowly closing in on the former for search percentage in watch-hungry markets, particularly China, according to findings from the Digital Luxury Group.
Why mobile CRM is no longer a luxury
For a growing number of organizations, mobile CRM is no longer a luxury. Today, it is a critical requirement for engaging in high-value prospect and customer interactions outside the office.
TV tablet usage expected to total three hours per month by 2014: study
With more consumers watching mobile television on their tablets, the devices are poised to make a splash in TV consumption by 2014, according to a new report from Juniper Research.
Key mobile commerce lessons learned from eTail West
By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.
Mobile Web: The last temptation of scale
We have reached a point where most brands have a mobile Web presence. In many cases, however, it remains a one-off, rudimentary experience built to operate on all devices.
In-stream mobile video ads generate 89pc completion rate: study
Research from mobile ad network Rhythm NewMedia shows that video content has the backbone to hold consumers’ attention.