Affluent consumer confidence has dipped as low as seen in the depths of the recession in 2008 and 2009, indicating that luxury shoppers lack commitment, according to findings from a study by Unity Marketing.
It is strange that app builders spend all of this time creating great experiences once I open the app, but ignore the opportunity to communicate.
Not only does voice-activated search unencumber users from crowded screens, but it disintermediates information from the process of retrieving it, thus providing search results that are more relevant and useful.
Even in the face of an unstable economy, consumers are increasingly shopping for full-priced luxury online rather than flash sale items, according to new research from American Express Business Insights.
One consistent bright spot in the sea of rough news is the outstanding performance of luxury marketers worldwide. Expect that trend to continue, bar some act of God or awful international incident.
You have built an eye-catching mobile ad, and your target user has clicked on it. Everything is going according to plan. But what happens next?
Trump International Hotel’s Las Vegas property is looking to increase its online bookings through a charitable tie-in with the American Heart Association during American Heart Month.
Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context.
A dear mentor of mine, Neiman Marcus cofounder Stanley Marcus (“Mr. Stanley,” he was called in Dallas), defined luxury as “the best that the mind of man can imagine and the hand of man create.”
Montblanc has recently announced its first regionally-focused corporate social responsibility project with the Texas Children’s Cancer Center and has created two special-edition bracelets to benefit the cause.
