Is this the tipping point for mobile commerce?
For mobile commerce to truly take off, the benefits of buying on a mobile device have to outweigh the associated challenges and risks.
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5 tips to creating a coherent brand experience across channels
Consumers evaluate brands based on their overall experience, rather than differentiating online from offline.
Memorable wine labels more likely to see repeat buys: study
Easy-to-recognize labels with an animal or other recognizable imagery have a better chance of being re-bought, even if the design does not have much to do with the brand, according to findings from a study by Unity Marketing.
Super Bowl XLVI: How marketers dropped the mobile ball – yet again
Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been “missed opportunities.”
BCG study outlines best practice for digital marketing success
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
Clienteling: The fast shopper in a slow store
Shoppers are natively an impulse consumer. At home they may write out lengthy shopping lists and do hours of research on products, but in the store, 80 percent of their basket is full of products bought on pure impulse.
Where the marketing dollars are heading in 2012
Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.
Cost to acquire new app users reaches all-time high
The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.
How apps drive Super Bowl engagement opportunities
It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.
American Express: Affluent consumer Valentine’s Day spend to reach $281M
Affluent consumers are expected to spend a total of $281 million this St. Valentine’s Day, which is more than the predicted general consumer spend of $196 million, according to findings from a study by American Express.