While metropolises such as New York, Los Angeles and San Francisco will always attract luxury real estate buyers, the gravitational pull of the big city is fading and secondary smaller markets are catching the eye of affluent buyers.
Amazon has been clandestinely operating a luxury retail site called VRSNL since September.
New global research commissioned by Four Seasons Hotels and Resorts found that 95 percent of travelers said that a vacation should encourage a person to step outside of their comfort zone.
A downturn could lead to negative impacts on business this year, though luxury is partially immune, according to CMOs interviewed in a new report.
Drawing the attention of potential customers is a far cry from holding it long enough to make a sale.
The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices.
NEW YORK – Experiences have replaced tangible things such as cars, homes and jewelry as the ultimate status symbol, opening the door for differentiated travel offerings that give the wealthy something to brag about.
Fashion is a high-risk business. For luxury retailers, as well as high street players who take their lead from the runway shows, financial success means getting a handle on which designers, collections, trends and “it” pieces will sell best.
As customer experience becomes a key determinant for a shopper to engage with a brand, marketers are under pressure to treat CX as a serious discipline under leadership of a single individual.
As much as luxury marketers must remain culturally relevant, and streetwear and team sports including the NBA are important cultural touch points for the younger generation that Louis Vuitton and other legacy luxury houses must cultivate, this collaboration might be stretching the brand too far.
