241,000 tons of CO2 annually: Fashion must rethink wholesale buying process
To put this in perspective, this carbon usage is equivalent to lighting up Times Square in New York for 58 years.
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Significant gaps between customer expectations for personalization and retailer execution
Top among them are personalized promotions and personalized rewards.
Rising digitally savvy middle class to fuel India’s appetite for luxury
India will become an attractive target market for luxury marketers as the country’s middle class grows and disposable incomes rise among consumers that are ahead of the curve on digital adoption rates.
Shift in customer service can help beauty brands tackle scrum
As the beauty industry becomes more inclusive and expansive, upscale beauty brands are using the way they handle customer relationships and interactions as a top differentiator.
Shopping trending big on Instagram, opening opportunity for luxury brands
More than 54 percent of consumers have made a purchase as a result of seeing a post on Instagram, offering an effective way for luxury marketers to directly reach and convert affluent shoppers.
How marketers can prepare for Google ending third-party cookies on its Chrome browser
Whether or not industry practitioners agree with Google’s plan for cookie blocking, this is the inevitable future of marketing.
Understanding the returns behavior of US shoppers
There are six different types of shoppers who do online returns, and understanding these personas can help luxury marketers better interact with customers.
Anya Hindmarch awarded Butterfly Mark in nod to sustainable practices
Fresh off the success of its “I Am A Plastic Bag” campaign, British leather goods and accessories brand Anya Hindmarch has been awarded the Butterfly Mark to honor its commitment to creating a positive impact on humans and the planet.
Family-run listed firms in Italian fashion are most profitable
The Italian fashion industry earned $77.4 billion in aggregate sales in 2018, contributing to 1.2 percent of the country’s GDP as growth holds steady, never falling below 3.4 percent, despite a slowdown in growth in recent years.
3 ways to use predictive analytics at your company
Marketers primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets and, of course, profits.