Which mobile channels should brands support?
Most organizations struggle with deciding which mobile channels to support. There are costs and trade-offs with each of the channels.
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Maintenance of customer relationships key concern at Luxury Interactive conference
The chief expectation for attendees at the Luxury Interactive Conference: Integrating Your Marketing and Branding Strategies Globally May 24-25 are case studies of luxury brands whose examples will help the industry to more effectively navigate in the future.
Why marketing programs should begin with mobile
While mobile has been held as the promising new medium, it has really been applied somewhat as an adjunct to most brands’ main marketing programs.
Tablets beat smartphones for mobile shopping: study
A new study claims that tablet owners use their devices to browse and buy online more frequently than smartphone holders, giving hope to retailers looking for a mobile lease of life for catalogs.
How retailers should handle a mobile-empowered customer
Many retailers who consider themselves cross-channel are still struggling with a heavily siloed and disconnected environment.
Only 14.7pc retailers inquire reasons for email opt-out
Approximately 14.7 percent of retailers inquire about why customers unsubscribe from email blasts, a sign that many brands are not really listening to their customers, according to a new study from Epsilon.
Incorporating mobile commerce into a multichannel strategy
With power shifting to the consumer, compressing margins and changing paradigms, retailers are employing a smarter commerce approach to buy, market, sell and service products.
April luxury spend up 9.6pc year-over-year: SpendingPulse
MasterCard SpendingPulse has released its spending reports for April 2011 which indicate a 9.6 percent luxury spend increase year-over-year that can be partly attributed to Easter sales.
QR code scanning increases by 4,549pc: study
Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011 on a year-over-year basis, according to a Mobio Identity Systems study.
Reaching affluent consumers via mobile
While impeccable service, exclusive offers and personalized content are key elements for luxury brands, it is also important to recognize the customer’s on-the-go, connected lifestyle.