Much in the way that social media has engendered this shift for interpersonal and non-commercial experiences, proximity marketing represents an entirely new way to take in the commercial experience.
Audi of America is attempting to stir discussions about urban mobility and sustainability for the future by assisting in building a scale-model of New York in 2030 that will be on display during the Festival of New Ideas May 7-9.
In addition to reaching settlements with Google and Twitter over their privacy practices, the Federal Trade Commission has stepped into another digital arena and filed its first lawsuit challenging a mobile marketing campaign.
Experts have predicted a possible $275 billion spend on luxury goods in 2011, an 8 percent growth from last year’s $255 billion, according to a new study from Bain & Co.
A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
In this rant, I am going to point out what many of you already know – that the iVerse is under attack. By whom, you ask? By a pairing of unlikely conspirators: Google and Amazon.
There is a direct correlation between hotels that correctly implement digital media and consumers who are willing to pay high prices to stay in them despite the hits from the recession, according to a study from L2 Think Tank.
In the current Web-centric ecosystem for mobile advertising, carriers may not be a party to the transaction, but they may get blamed for privacy violations, scams or inappropriate or annoying ads.
While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel – the browser. Not so now.
Few companies have taken the plunge to use Kinect as a marketing tool, but most have dragged their feet, preferring to let the technology mature rather than act as a guinea pig.
