Looking across the retail loyalty landscape, most programs focus on transactional loyalty, doing whatever it takes to make the next sale, which usually hinges on a discount. Not so for Sephora.
Considering the cultural diversity, geographic divide, challenging political and economic environment, brands would do well to take note of the key performance drivers and trends driving luxury consumption in India.
The luxury business contributes $880 billion in annual revenue to the European economy, making up 4 percent of European GDP, according to a new report from the European Cultural and Creative Industries Alliance (ECCIA) in association with Bain & Company.
The Duke and Duchess of Sussex are reimagining the role of royalty in a 21st-century millennial way.
Influencers, celebrities and owned media channels are powerful promotional tools during fashion weeks, with these placements generating a greater portion of impact value for brands than their share of voice.
Consumers have changed tremendously in the past two decades, and businesses will fail if they cannot genuinely adapt.
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
Now that millennials – the largest American generation in history some 80 million-strong – are aging into the prime years for buying home furnishings, it should be glory days for furniture and home furnishings stores. But that is decidedly not the case.
The changing role of the store has far-reaching implications for the entire retail organization.
The retail world continues to be concerned about Chinese consumer spending power as implications of the trade war lingers and China’s economy remains steady at 6 percent growth.
