TCPA suits can be a headache for companies who are their targets. Fashion and luxury goods companies considering using mass texts or phone calls need to be aware of the basics of this law and the pitfalls they might face.
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
After looking around the industry and studying the research and analyst reports, I find the conclusion unequivocal. American consumers are over their love affair with fashion. The fashion industry is on the ropes.
It is not as bad as you are hearing. It is temporary. It presents an enormous opportunity.
By 2030, 53 percent of all global spending will be allocated towards services rather than goods, as consumers’ aspirations shift away from accumulating material possessions towards achieving simplicity.
As growth on WeChat begins to slow, how can brands reposition their fan acquisition and retention strategies?
German automaker Porsche is taking its sports cars into space through a collaboration to celebrate Lucasfilm’s upcoming release.
Most of what we call department stores these days are effectively large women’s clothing stores with ancillary departments for menswear and childrenswear, and perhaps toys and gift items.
Even though marriage and commitment customs are facing disruption, consumers are still turning to diamonds to commemorate their love, pointing to the potential for jewelry marketers to modernize their advertising efforts to appeal to a broader range of romantic experiences.
Automotive brands must carefully identify targets and not be afraid to step outside their comfort zones.
