Surprise: 46pc more Chinese individuals at ultra-wealthy level
There are substantially more wealthy individuals in China than previously thought.
Search Results for:
Affluent listening of podcasts by generation and gender up
Males drive affluent podcast listening, being twice as likely as females to be heavy listeners.
Forrester: Agencies will upgrade or fade away
In 2020 agencies of every size and type will finally take up the task of deconstructing and reassembling their model in the face of economic uncertainty, looming regulatory action and a compounding pressure to both perform and transform simultaneously.
Retailers, consumers hold differing views on inclusion, diversity: report
Consumers care more about diversity missteps than companies think they do, with a new study finding that one in five consumers would be unwilling to forgive and forget after a controversy.
Land Rover mixes music, adventure to debut Defender in US
British automaker Land Rover is making an experiential push for its newly redesigned Defender in the United States with an upcoming music festival centered on the model.
Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Much like beauty, jewelry is a visual commodity, so a lot of influencer marketing in beauty primarily lives on visual platforms such as Instagram and Pinterest.
Jaquet Droz supports Swiss painters’ “artistic pilgrimage”
Swiss watchmaker Jaquet Droz is leaning into its heritage of art patronage with the sponsorship of a local duo’s global project.
Adobe forecasts $143B in US online sales this holiday season
Record “buy online, pick up in-store” orders to be placed, according to new research from Adobe. Six fewer days in season means $1 billion of potential revenue lost.
What is really important about The RealReal partnership with Burberry
Burberry and luxury resale marketplace The RealReal recently announced a partnership as a step forward toward a more conscientious, environmentally sound future. But there is more to that.
Curation of varied voices creates influencer impact for beauty brands
To create impact through influencer marketing, beauty labels need to look beyond celebrity-level personalities.