American Marketer

Privacy Policy


Napean LLC d/b/a American Marketer and its subsidiaries and affiliates (individually or collectively, “we/our/us”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the type of information we may collect from you and/or that you may provide us when you visit and/or use any Web site(s), mobile site(s) and/or app(s) provided by us (individually or collectively, “Web site(s)“You/your/user(s)” means you as a user of our Web site(s), including any information, tools and services available from the Web site(s), conditioned upon your acceptance of all the terms, conditions, policies and notices stated here, which you accept by continuing to use the Web sites.

EU GDPR Compliance Statement

We are most grateful to have you as part of the American Marketer community and trust that our journalism meets your highest standard.

We have updated our Privacy Policy to incorporate the new European Union General Data Protection Regulation (“EU GDPR”).

Management of your personal data to service your account is of paramount importance to us. We have clarified your individual rights in our updated policy. They are noted here for your convenience.

  • Personal identifying information (data about you) is collected when you subscribe through the webpages hosted on our site. These webpages are hosted by American Marketer.
  • This Personal Identifying Information (PII) includes your name, email address, mailing address, phone number and password that you provided.
  • When you submitted a subscription form hosted on our site, you entered into an agreement with American Marketer (which is owned by Napean LLC) to provide you protected online content in exchange for PII.
  • EU subscribers: Your data will not be shared with any third parties without your express consent.
  • Your PII is retained for the duration of your subscription.
  • In compliance with the EU General Data Protection Regulation, at any point you can request:
    • The right to access and review your data
    • The right to correct your data
    • The right to withdraw your consent
    • The right to be forgotten, erasure of your date
  • Procedures are in place to handle all of these requests which, will be addressed in 30 days or less
  • Any questions about our privacy policy can be sent to 


Below is the entire Privacy Policy:

Guide to Contents:

  1. Scope
  2. Information Collected
  3. Use of your Personal Information
  4. Sharing Personal Information with Third Parties
  5. Non-Personally Identifiable Information
  6. Your Security
  7. Links to Other Web site(s)
  8. Opt-Out
  9. Children
  10. Your Privacy Rights
  11. Disclosure for Legal Purposes
  12. Non-Confidential Information
  13. Assignment
  14. International Uses
  15. Disputes
  16. Contact
  17. EU GDPR compliance
  1. Scope

1.1       We value our users and respect your privacy. This Privacy Policy describes the Personal Information (as defined below) we may collect about you online on the Web site(s), why we collect it, how we use it, and when we share it with third parties. This Privacy Policy also describes the choices you can make about how we collect and use certain of that information.

1.2       The Privacy Policy does not apply to information collected by us offline or through any other means, including any third party or any application or content (including advertising) that may link to or be accessible from or on the Web sites.

1.3.      Although many areas of the Web site(s) do not require registration and may be accessed by you without having to disclose any personal information, we or our service providers and/or third-party advertisers may ask you for certain kinds of personal information, including but not limited to your name, email address, mailing address, telephone number, age, credit/debit card information, user name and password, demographic information and other information that might identify you as an individual (“Personal Information”). The Personal Information we collect about you may also be combined or supplemented with information from other sources. Any Personal Information used in any manner will be used consistent with this Privacy Policy.

1.4       By accessing the Web site(s), you acknowledge this Privacy Policy and agree to be bound by the terms hereof and the Terms of Service set forth on the Web site(s). If there is anything you do not understand please email any inquiry to If at any time you do not agree to this Privacy Policy, please do not use the Web site(s).

 1.5       We reserve the right to change or update this Privacy Policy by posting such changes or updates to the Web site(s). Amendments to this Privacy Policy will be posted at this URL and will be effective when posted. It is your responsibility to review any such changes or updates and check the Web site(s) from time to time to be sure you understand all terms and conditions, agreements and policies of the Web site(s) and are in compliance with them. You can tell if the policy has changed by checking the last modified date that appears at the end of this Privacy Policy. Your continued use of the Web site(s) following the posting of any amendment, modification or change shall constitute your acceptance thereof.

2. Information Collected

2.1       We collect information that you provide directly to us. You may provide different types of Personal Information to us when you engage in certain Web site(s) activities, such as creating an account, ordering a product or service, submitting, posting or accessing various content or features, responding to and submitting a form, participating in our blogs or forums, entering a sweepstakes, contest, promotion or other special initiative, signing up for a special offer, completing a survey, sending feedback, requesting or submitting information, applying for a job, or directly contacting us. It is optional for you to engage in such activity, however, if you choose to do so, we may require that you provide us certain Personal Information. Depending upon the activity, some of the information we ask you to provide is required and some is voluntary. If you do not provide required information for a particular activity, you may not be permitted to engage in that activity.

2.2       We may also collect certain information automatically, including through use of cookies, Web beacons and other technologies. This information may include the following: your browser and mobile device type, operating system and name of your Internet service provider; Web pages you visit on the Web site(s); IP address, browser type, profile information, geo-location information; information about your interactions with email messages, such as whether the messages were opened and the links clicked in those emails; and standard server log information.

2.3       We collect email lists. When you use the Web site(s), you may be given the option to subscribe to or to be added to our subscription or email list. Whether or not you select this option, your Personal Information may be shared with third parties consistent with this Privacy Policy. Subscriptions to the email list can be cancelled at any time.

2.4       We collect Information provided when you subscribe/set up your account/become a registered user. You have the opportunity to create account(s) on the Website(s), which may include a shopping account with us. A shopping account may allow you to shop faster and easier, check on order status and history, post comments to the Web site(s) and to use certain other features of the Web site(s). Using your email and password of your choice, you may access your account online at any time to add, delete, or change information. The Personal Information provided by you is not used for any purpose other than as outlined in this Privacy Policy. If you ever use a public computer to access the Web site(s) account, we strongly encourage you to log out at the conclusion of your session. By doing so, although your information may still be stored with us, it should not be accessible to anyone else from that computer.

2.5       We collect information provided by registered users. In creating an account, you authorize us to store your name, address, email address, telephone number and other Personal Information that you may provide. With the exception of email addresses, physical address and cell phone numbers, registered users’ voluntary personal profile information, including pictures, are displayed to other registered users to facilitate user interaction. Registered users’ user names are displayed to all users, although each verified user has the option of having his or her full name displayed to all users instead of his or her user name. We therefore encourage you to choose a user name that is not your actual name. Under no circumstances are email addresses, physical addresses or cell phone numbers directly revealed to other users or disclosed to third parties other than as set forth in this Privacy Policy.

2.6       Payment processing information is not collected by us. We may use a third party(ies) for payment processing. We do not receive or store your credit card or bank account information, and we do not want you to send us your credit card or bank account information by email or other means. Please review the terms of use and privacy policies of the third party payment processor prior to providing Personal Information to them.

  1. Use of Your Personal Information

We may use the Personal Information we collect for various purposes, including to:

  • authenticate users
  • provide the services and/or products you request
  • enable you to participate in features such as sending and receiving invitations, surveys, reviews, blogs or forums, or to enter sweepstakes, contests, promotions and other special initiatives and to communicate with you about them
  • complete your purchase transactions, fulfill your orders, keep you informed about the status of our services and your orders
  • identify your product and service preferences, so we can notify you of new or additional products, services, and promotions that might be of interest to you
  • improve our services and merchandise selections, customer service, and overall Web site(s) experience
  • analyze the use of our products and services and information about visitors to the Web site(s)
  • update and maintain the accuracy of our information
  • communicate with you by email, postal mail, telephone, text message, or other means about our company, our products, or other information that we believe may be of interest to you
  • provide others with your information for the limited purposes described in this Privacy Policy
  • if you join our electronic mailing list, to send you our electronic communications, including our newsletters and our company announcements, alerts, notices and updates
  • send you notices of a transactional, administrative or relationship nature or as required by law.

      4. Sharing Personal Information With Third Parties

4.1       We are committed to maintaining your trust and we want you to understand when and with whom we may share Personal Information and information collected about you.

4.2       We may also disclose your Personal Information to outside individuals and/or companies who help us: bring you the products and services we offer; create, operate, and maintain the Web site(s); and with specialized services such as payment processing, shipping, mail and email distribution, mobile messaging, Web site(s) hosting, monitoring, analytics, sweepstakes and promotions management, survey and mobile payment processing. We provide these companies only with the information they need to perform their services. We also work with third parties, such as ad networks, analytics companies and social networking platforms, and they may collect information about your online activities over time and across our sites and other online services. We require that these outside individuals and/or companies agree to keep all information shared with them confidential and to use the information only to perform their obligations to us. We may also contribute to or participate in cooperative databases, which give other companies access to Personal Information.

4.3       If you choose to enter a sweepstakes, contest or other promotion, your information may be disclosed to third parties who help design, administer and implement the promotion, including in connection with winner selection, prize fulfillment and aggregated data analysis. Your information also may be disclosed as required by law, such as on a winners list.

4.4       We may disclose your Personal Information when legally required to do so, to cooperate with law enforcement investigations or other legal proceedings, to protect against misuse or unauthorized use of the Web site(s), to limit our legal liability and protect our rights or to protect the rights, property or safety of users of the Web site(s) or the public.

4.5       We may provide products or services jointly with certain third-party businesses, for example and without limitation, retail businesses. We may share your Personal Information with such entities to help them deliver to you purchased goods and services, and to provide you with better service and to measure our program’s value. Sharing this information will allow such affiliate providers to market products and services directly to you, should they so choose. We will only share your Personal Information with affiliate providers with whom you engage in activities on the Web site(s).

4.6       In addition, if we go through a business transition, such as a merger, acquisition by another company or a financing, investment, support or funding, sharing or sale of all or a portion of our assets, your Personal Information will likely be among the assets shared or transferred. If we engage in any of these types of transactions, your information will be subject to our Privacy Policy in effect at the time of the transfer or sharing of such information.

4.7       The Web site(s) may allow users to post comments and other content to the Web site(s). Any Personal Information that you post to the Web site(s) will become public information and will be accessible by other users of the Web site(s). In addition, your user name will be viewable by other users, and we therefore encourage you to use a user name that is not your actual name. We have no responsibility to maintain the privacy or security of any such Personal Information that you may choose to post to the Web site(s).

4.8       Mobile phone numbers may be used to send SMS (Short Message Service), text and voice message notifications related to the Web site(s) and to communicate offers. Registered users may choose not to receive text messages from us by not providing their cell phone number to us at registration. Please note that standard message rates and data charges from your cellular service provider apply to sending and/or receiving text messages. You are solely responsible for such message rates and data charges.

  1. Non-Personally Identifiable Information

5.1       Through your use of the Web site(s), we may also collect certain non-personally identifiable information from you (“NPII”). NPII is not associated with you as an individual. It is measured anonymously and only in the aggregate. We use NPII to maintain and administer the Web site(s), analyze trends, gather demographic information and comply with applicable law. We may share this information with others without express notice to you or consent from you, and we may exploit, use and disclose your NPII without limitation of any kind.

5.2       The Web site(s) may use cookies. A cookie is a small piece of information sent by a Web site(s) that is saved on your hard drive by your computer’s browser. Cookies help us remember you when you return to the Web site(s). Cookies also hold information to personalize and enhance your experience and to gather Web site(s) statistical data, such as which pages are visited, the Internet provider’s domain name and the addresses of the sites you visited immediately before coming to and immediately after leaving the Web site(s). The information in the cookies lets us trace your “clickstream” activity (i.e., the paths taken by users of the Web site(s) as they move from page to page) to enable us to better serve you by revealing which portions of the Web site(s) are the most popular. Cookies contain absolutely no Personal Information. We may also allow our affiliate and service providers and advertisers to serve cookies from the Web site(s) to allow them to assist us in various activities such as doing analysis and research on the effectiveness of the Web site(s), its content and advertising. Some third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offer a single location to opt out of ad targeting from member companies ( In addition, some cookies may be placed by third- party service providers who perform some of these functions (or other services) for us. Cookies are used on this web site for the following third party services: Facebook Like and Share Button, Twitter Follow and Retweet button, Google +1 button, and if videos are embedded from sites such as YouTube or Vimeo, etc., they may set their own cookies that are beyond our control. Some of these services may be used to track your behavior on other websites and we have no control over this.

The Web site will comply with Do Not Track browser settings, where supported, for certain cookies. Cookies with a red asterisk next to their names will not be set if your browser has Do Not Track enabled, even if you have accepted cookies.

5.3       We may also use “pixel tags” (sometimes called “Web beacons” or “clear gifs”), which are tiny graphic images, on the Web site(s). Pixel tags help us analyze users’ online behavior and measure the effectiveness of the Web site(s) and our advertising and marketing. We may also use other analytical tools to evaluate site performance through the use of aggregated data, which contain no Personal Information. We work with service providers that help us track, collect, and analyze this information.

5.4       Cookies, pixel tags, and/or other analytical tools that we may use on the Web site(s) may collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Web site(s). This information may include your computer’s Internet protocol (IP) address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the Web site(s) you visited immediately before coming to the Web site(s). We do not otherwise track any information about your use of other Web site(s). Cookies, pixel tags, and/or other analytical tools in our emails may also be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us. We may also work with businesses that use tracking technologies to deliver advertisements on our behalf across the Internet. These companies may collect information about your visits to the Web site(s) and your interaction with our advertising and other communications, but no Personal Information is shared with them.

5.5       We may combine the NPII collected through cookies, pixel tags and other analytical tools with other information we may have collected from you. This information may be used to improve the Web site(s), to personalize your online experience, to help us deliver information to you, to determine the effectiveness of advertising, and for other internal business purposes. We may use and share aggregated and anonymous information to conduct market research and analysis for ourselves and/or for our business partners. Given the anonymous, non-personally identifiable nature of such information, there are no restrictions under this Privacy Policy on how we may use or disclose such information. For example, we may freely share such information with third parties who may use such data for their own marketing, advertising, research, or other business purposes. We may also freely share such information with our service providers in order for them to perform services to or for us.

5.6       Ads appearing on the Web site(s) may be delivered to users by Us or one of our advertising partners. Our advertising partners may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement. In this way, ad servers may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you. This privacy statement covers the use of cookies by us and does not cover the use of cookies by any advertisers.

5.7       We authorize certain service providers to use NPII for their business purposes and in accordance with their privacy policies, such as to report on usage or industry trends to their customer base.

5.8       Third-Party Functionalities: The Web site(s) contains links to and/or enables certain third-party functionalities to enhance your experience on the Web site(s), including social plug-ins, tools and APIs. Prior to using any third-party functionalities (e.g., Facebook “Like” button) on the Web site(s), you should consult the privacy notices of the third-party providers of such functionalities (e.g., Facebook), as we have no control over information that is submitted to, or collected by, such third parties, or how they may use the information. The privacy policies and data practices of such third parties may significantly differ from ours, and we make no representation or warranty whatsoever about their policies and practices. Your communications and interactions with such third parties are solely between you and them, and are at your own risk.

  1. Your Security

6.1       We strive to keep your Personal Information private and safe. We take commercially reasonable physical, electronic and administrative steps to maintain the security of Personal Information collected, including limiting the number of people who have physical access to database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. In addition, it is our policy to never send your credit card number via email. Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information, so please do not send us your credit card number by email. Any payment transactions will be encrypted.

6.2       Unfortunately, despite our best efforts, the transmission of data over the Internet cannot be guaranteed to be 100 percent secure. While we will use reasonable means to ensure the security of information you transmit through the Web site(s), any transmission of Personal Information is at your own risk. We cannot guarantee that such information will not be intercepted by third parties and we shall not be liable for any breach of the security of your Personal Information resulting from causes or events that are beyond our control, including, without limitation, your own act or omission, corruption of storage media, defects in third-party data security products or services, power failures, natural phenomena, riots, acts of vandalism, hacking, sabotage, or terrorism and we are not responsible for circumvention of any privacy settings or security measures contained on the Web site(s).

  1. Links to Other Web site(s)

7.1       While visiting the Web site(s), you may link to Web sites operated by third parties or you may have come to the Web site(s) using a link found in another Web site. This does not mean that we endorse these Web site(s) or the goods or services they provide. We do not make any representations or warranties about any Web site(s) that may be linked to the Web site(s). Such other Web site(s) are independent from us, and we have no control over, or responsibility for their information, products or activities.

7.2       In addition, our privacy practices may differ from those of these other Web site(s). If you provide Personal Information at one of those Web site(s), you are subject to the privacy policy of the operator of that Web site(s), not our Privacy Policy. Please make sure you understand any other Web site’s privacy policy before providing Personal Information.

      8. Opt-Out

8.1       You may opt out of: (a) receiving email communications such as email newsletters and promotional emails by following the instructions provided at the bottom of each email, clicking the “unsubscribe” button at the bottom of emails we sent you; or (b) receiving promotional email communications by emailing us at Please allow up to ten (10) business days for changes to your email preferences to take effect. During that time, you may continue to receive email communications from us that were already in process. Opting out of receiving Web site(s) communications will not affect your receipt of service-related communications such as payment confirmations.

8.2       Opting out of online and mobile website advertising. You can opt out of Internet-based and mobile advertising on your mobile device by visiting TRUSTe’s Ad Preference Manager, currently available at

8.3       Our products and services may use Google Analytics Advertising Features and its associated tracking technologies to help display our ads you see on other sites, and to help us manage and optimize our online advertising efforts. To opt out of Google Analytics Advertising Features, visit Google’s Ad Settings page, currently located at Web site users can also access the Google Analytics Opt Out Browser Add-on, currently located at work with to provide analytics in connection with our mobile applications. For more information about Fabric’s privacy practices, you may visit

We may also work with Meta (Facebook and Instagram) and Apple to provide analytics in connection with our Web site(s), including our mobile applications. For more information about Facebook’s privacy practices, you may visit, and for Apple’s privacy policy, click here

8.4       You can opt out of receiving online behavioral or Internet-based advertising by using the tools located at the Digital Advertising Alliance’s consumer choice page, currently available at or the Network Advertising Initiative (NAI) opt out tool currently available at

8.5       We will also follow the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt out via its opt-out program, currently available at

8.6       When using the ad industry opt-out tools described in Sections 8.2 through 8.5, note that: (a) if you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention) but it will not be used by us for the purpose of targeting ads to you; (b) if you use multiple browsers or devices you may need to execute this opt out on each browser or device; and (c) other ad companies’ opt-outs may function differently than our opt-out. We do not make any representations or warranties about such opt-out services. Such services are independent from us, and we have no control over, or responsibility for their performance.

8.7       You can opt out of accepting cookies or disable them from your browser. The Help function on most browsers contains information on how you can set your browser to notify you before accepting cookies or can disable them entirely. If you opt out of cookies, you will not be able to take advantage of various features of the Web site(s) that are available to other users. For example, we may use cookies to recognize you by name when you return to this site so you don’t have to login again and provide your password. The Website may also operate more slowly than it otherwise would.

8.8       Registered users who have provided their cell phone number to us may remove it from within their personal profile settings. If you prefer not to receive text or wireless promotional communications on your mobile device, you can opt out by replying STOP.

8.9       You may ask us to delete your Personal Information from our system, however, because we archive and keep track of past transactions, you cannot delete information associated with past transactions or archived information on the Web site(s). Please also update your Personal Information if it changes.

8.10    Registered users may terminate their registration at any time, for any reason, by contacting us or unsubscribing directly from the American Marketer newsletters. Terminating your registration will not necessarily remove previous public comments or other user content on public display on the Web site(s). You understand it may be impossible to delete Personal Information entirely because of backups and records of deletions. If you wish to cancel your subscription/account on the Web site(s) or delete your Personal Information previously provided to us, you may send your request to us at and indicate in the body of your communication your request.

8.11.    If you do not receive a response from us to any emails you send to us within ten (10) business days, please send us another email as your original email may not have been received.

  1. Children

We do not permit children under 18 years of age to use the Web site(s), and we do not knowingly collect, use or disclose Personal Information from anyone under 18 years of age. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian’s consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 18, we will make reasonable efforts to delete such information from our records.

  1. Your Privacy Rights

10.1    We are committed to protecting your privacy. If you are resident in the European Union, we will only use the information that we collect about you lawfully (in accordance with the EU Privacy and Communications Directive). This includes information submitted voluntarily by you either offline or gathered automatically as you visit the Web site.

You should not submit any sensitive or private information through the Web sites except through acknowledged secure areas. The owner of the Web sites accepts no responsibility for data submitted through insecure areas of the Web sites.

If you are located in the European Union (EU), please note that we abide by the Safe Harbor framework agreed to by the U.S. Department of Commerce and the EU/Switzerland with respect to personal information collected by entities located in the European Economic Area and transferred to us in the United States.

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of Personal Information we share with third parties or corporate affiliates for those third parties or corporate affiliates’ direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: Napean LLC, ATTN: Privacy, 1100 Madison Ave, #10F, New York, NY 10028. You must put the statement “Your California Privacy Rights” in the body of the request and state the name of our Web site with respect to which you are requesting the information as well as your name, street address, city, state and ZIP code.

10.2    In addition, please note the following:

(a)       Users can visit the Web site(s) anonymously;

(b)      We will add a link to this Privacy Policy on our home page, or at a minimum, on the first significant page after entering the Web site(s);

(c)       Our Privacy Policy link includes the word “Privacy” and can be easily be found on the page specified above;

(d)      Users will be notified of any privacy policy changes on our Privacy Policy page;

(e)       Users are able to change their Personal Information by emailing us or by calling us;

(f)       Some Internet browsers include the ability to transmit “Do Not Track” signals that give you control over the collection and use of Web browsing information. Because uniform standards for “Do Not Track” signals have not yet been adopted, we do not process or respond to such signals in users’ Web browsers at this time; and

(g)       We allow the collection of users’ behavioral tracking (but not Personal Information) by third parties. We do not authorize the collection of Personal Information on the Web site(s) by third parties.

  1. Disclosure for Legal Purposes

You hereby authorize us to disclose any of your Personal Information pursuant to judicial and administrative proceedings and to law enforcement or government agencies if we believe the disclosure is necessary or appropriate. You also authorize us to disclose Personal Information if we believe the disclosure is necessary or appropriate in the event of an investigation of improper or illegal conduct in connection with the Web site(s), such as fraud, misrepresentation, intellectual property infringement, or other activity that may put us at risk for liability.

  1. Non-Confidential Information

We do not want you to send to us any confidential or proprietary information through email or otherwise. Any information, materials, suggestions, ideas or comments sent to us will be considered non-confidential, and by submitting the same to us, you are giving us the absolute right to use, modify, reproduce, transmit, display and distribute the information for any purpose whatsoever, with no payment or other compensation to you. However, we will not use your name unless we are required by law to identify the source of the materials, information, suggestions, ideas or comments, or unless we first obtain your permission.

  1. Assignment

We may freely assign this Privacy Policy or any of our rights and/or obligations hereunder.

  1. International User Notice

For international users, please note that it may be necessary to transfer your information internationally and, in particular, your information may be transferred to and processed in the United States. For residents of the European Union, the data protection and other laws of other countries outside of the European Union may not be as comprehensive as those of the European Union. Please be assured that we take steps to ensure that your privacy is protected as described in this Privacy Policy. By using the Web site(s), you agree to have your information used and transferred to the United States as set forth in this policy.

  1. Disputes

Any disputes arising out of or regarding this Privacy Policy are subject to our Terms of Use and will be governed by the laws of the State of New York, applicable to agreements made and performed in New York. Except where prohibited by law, you further agree that (1) any and all disputes and causes of action arising out of this Privacy Policy shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the Judicial Arbitration and Mediation Services Inc. [“JAMS”] and held at the JAMS regional office located in New York, New York. The remedy for any claim shall be limited to actual damages, and in no event shall any party be entitled to recover punitive, exemplary, consequential, or incidental damages, including attorney’s fees or other such related costs of bringing a claim or seek injunctive relief or any other equitable claim. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.

All disputes between you and us will be resolved by BINDING ARBITRATION. YOU HEREBY AGREE TO GIVE UP YOUR RIGHT TO GO TO COURT to assert or defend your rights under this contract, except for matters that may be taken to small claims court. Your rights will be determined by a neutral arbitrator, NOT a judge or jury. You agree that any dispute arising out of or relating to this Agreement, including with respect to the interpretation of any provision of this Agreement or concerning the performance or obligations of us or you, shall be resolved by mandatory and binding arbitration submitted to JAMS in accordance with its Commercial Arbitration Rules at the request of either us or you pursuant to the following conditions:

(a) Place of Arbitration Hearings. Unless you elect to conduct the arbitration by telephone or written submission, an in-person arbitration hearing will conducted at a JAMS facility in your area or at a JAMS facility in or near Manhattan, New York City, New York.

(b) Selection of Arbitrator shall be made pursuant to JAMS’ Streamlined Arbitration Rules & Procedures or JAMS’ Comprehensive Arbitration Rules & Procedures, depending on the amount of the claim as specified herein.

(c) Conduct of Arbitration. The arbitration shall be conducted by a single neutral arbitrator under JAMS’ Streamlined Arbitration Rules & Procedures. For claims exceeding $5,000.00, the arbitration shall be conducted under JAMS’ Comprehensive Arbitration Rules & Procedures Subject to the applicable JAMS procedure, the arbitrator shall allow reasonable discovery in the forms permitted by the Federal Rules of Civil Procedure, to the extent consistent with the purpose of the arbitration. The arbitrator(s) shall have no power or authority to amend or disregard any provision of this section or any other provision of these Terms of Service, except as necessary to comply with JAMS’ Policy on Consumer Arbitrations Pursuant to Pre-Dispute Clauses Minimum Standards of Procedural Fairness. The arbitration hearing shall be commenced promptly and conducted expeditiously. If more than one day is necessary, the arbitration hearing shall be conducted on consecutive days unless otherwise agreed in writing by the parties.

(d) Findings and Conclusions. The arbitrator(s) shall, after reaching judgment and award, prepare and distribute to the parties written findings of fact and conclusions of law relevant to such judgment and award and containing an opinion setting forth the reasons for the giving or denial of any award. The award of the arbitrator(s) shall be final and binding on the parties, and judgment thereon may be entered in a court of competent jurisdiction.

(e) Costs and Fees. You will be subject to a $250 filing fee to initiate an arbitration. To the extent permitted by JAMS procedures, each party shall bear its own costs and expenses and an equal share of the arbitrators’ and administrative fees of arbitration, with Napean LLC remaining responsible for its share of costs, expenses and fees plus any costs, expenses and fees required of it under JAMS procedures.

(f) Litigation. The Federal Arbitration Act and federal arbitration law apply to this Agreement. Either party also may, without waiving any remedy under this Agreement, seek from any court having jurisdiction any interim or provisional relief that is necessary to protect the rights or property of that party, pending the establishment of the arbitral tribunal (or pending the arbitral tribunal’s determination of the merits of the controversy). We also both agree that you or we may bring suit in court to enjoin infringement or other misuse of intellectual property rights.

(g) Other. The Federal Arbitration Act and federal arbitration law apply to these Terms and Conditions.

(h) Subject to the requirement for arbitration hereunder, in any action arising out of or relating to this Privacy Policy, the laws of the State of New York shall be applied, without regard to choice of laws.

(i) Class Action Waiver. The parties further expressly waive any ability to maintain any class action in any forum. Any arbitration, claim or other proceedings by or between you and Napean shall be conducted on an individual basis and not in any class action, mass action, or on a consolidated or representative basis. You further agree that the arbitrator shall have no authority to award class-wide relief or to combine or aggregate similar claims or unrelated transactions. You acknowledge and agree that this agreement specifically prohibits you from commencing arbitration proceedings as a representative of others. If for any reason a claim proceeds in court rather than in arbitration, we each waive any right to a jury trial. Any claim that all or part of this Class Action Waiver is unenforceable, unconscionable, void, or voidable may be determined only by a court of competent jurisdiction and not by an arbitrator.

  1. Contact

If you have any questions about your privacy or security at the Web site(s), or wish to update your Personal Information, please send an email to or write to us at: Napean LLC, ATTN: Privacy, 1100 Madison Ave, #10F, New York, NY 10028, and include your name, mailing address and email address in the message.


17. EU GDPR Compliance

EU GDPR Compliance Statement

We are most grateful to have you as part of the American Marketer community and trust that our content and journalism meets your highest standard.

We have updated our Privacy Policy to incorporate the new European Union General Data Protection Regulation (“EU GDPR”).

Management of your personal data to service your account is of paramount importance to us. We have clarified your individual rights in our updated policy. They are noted here for your convenience.

  • Personal identifying information (data about you) is collected when you subscribe through the webpages hosted on our site. These webpages are hosted by American Marketer.
  • This Personal Identifying Information (PII) includes your name, email address, mailing address, phone number and password that you provided.
  • When you submitted a subscription form hosted on our site, you entered into an agreement with American Marketer (which is owned by Napean LLC) to provide you protected online content in exchange for PII.
  • EU subscribers: Your data will not be shared with any third parties without your express consent.
  • Your PII is retained for the duration of your subscription.
  • In compliance with the EU General Data Protection Regulation, at any point you can request:
    • The right to access and review your data
    • The right to correct your data
    • The right to withdraw your consent
    • The right to be forgotten, erasure of your data
  • Procedures are in place to handle all of these requests which, will be addressed in 30 days or less
  • Any questions about our privacy policy can be sent to