October 7, 2010
Fairmont Miramar Hotel & Bungalows is teaming up with Off & Away to auction off ten Signature Bungalows as part of its 10/10/10 promotion.
Beginning Sunday, the hotel will auction off one two-night stays, valued at $549, each day at 10 a.m. Pacific Daylight Time for 10 days. All proceeds go to Chrysalis, a nonprofit organization that benefits low-income and homeless people in Santa Monica and Los Angeles.
Located in Southern California, Fairmont Miramar Hotel & Bungalows has 300 rooms and suites and 32 bungalows. It has received the Green Hotel Certification.
Off & Away is an auction Web site that offers travel experiences to consumers by partnering with hotels.
Chrysalis is a non-profit organization that helps low-income and homeless individuals become-self sufficient by giving them the necessary support to find employment.
Auction away
Auctions will begin on Off & Away at $.00, with one winner for each auction. Each bid placed will boost the room by 10 cents and by 20 cents during the last two minutes of the auction.
Fairmont Miramar Hotel & Bungalows will block off a portion of rooms to non-winning consumers to raise extra money for the charity.
The unsuccessful bidders will receive an email informing them of the auction’s conclusion and the option to apply their used bid credits plus an additional 10 percent Off & Away bonus to book the rooms.
Consumers have up to 30 days to book a room and 330 days to use the accommodations.
Traffic efforts
Both Web sites have made efforts recently to drive traffic to their pages.
Off & Away last month enhanced its Web site to better serve consumers (see story).
Fairmont Hotels conducted recently a search engine optimization initiative, resulting in a 67 percent traffic increase (see story).
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