American Marketer


Mandarin Oriental promotes sinful affairs for Valentine’s Day

February 4, 2011

Mandarin Oriental, New York is promoting Valentine's Day


Luxury hotel Mandarin Oriental, New York, is inviting affluent couples to celebrate romance via several promotions, that are available throughout the month of February.

Mandarin Oriental began promoting these affairs on Feb. 1. They are titled: “The Seven Deadly Sins & Bubbly: Chocolate & Champagne,” “Month of Romance Package” and “Midnight Magic Over Manhattan.”

“Part of our brand identity is to always be looking for ways to delight our guests,” said Tammy Peters, director of communications at Mandarin Oriental, New York. “Creating special, one-of-a-kind offerings such as The Seven Deadly Sins & Bubbly helps us to create moments of delight for guests that they cannot get anywhere else.

“More and more today, unique, memorable experiences over material things give the consumer a sense of value,” she said.

Hamilton, Bermuda-based Mandarin Oriental has locations in major cities worldwide such as New York, Los Angeles, London, Paris, Milan, Abu Dhabi, Macao, Tokyo and Singapore.

The seven deadly sins

The luxury hotel has partnered with wine director Annie Turso and Tumbador chocolate’s seven deadly sins collection to feature this Valentine’s Day event for couples.

Mandarin Oriental also selected two Billecart-Salmon Champagnes to create the perfect pairing of chocolate and wine.

Tumbador Chocolate’s seven deadly sins feature:

Pride- infused with blackcurrant, champagne and ganches of both milk and white chocolate

Lust- pomegranate covered in a blend of dark and milk chocolate

Envy- creamy passion fruit with hints of lime and vanilla, enveloped in white chocolate

Sloth- goats milk dulce de leche, milk chocolate, dark chocolate and a hint of fleur de sel

Greed- Tumbador’s favorite blend of Peruvian and Ecuadorean chocolates

Wrath- caramelized almond and praline covered in dark chocolate

Gluttony- an oversized piece of Hawaiian chocolate with cream and black-lava sea salt

This romantic event is available throughout the month of February and is priced at $125.

The tasting includes champagne and cocktail pairings for two people served with six heart-shaped seven deadly sins chocolates and one large bouché for “Gluttony” to be shared.

Month of romance

Couples can stay in a Hudson River View Room or higher category with views of Central Park of the Hudson River during Mandarin Oriental’s “Month of Romance” package.


View of Central Park via Mandarin Oriental room

The package includes a stay in the room of their choice, a complimentary welcome bottle of champagne and a sweet treat from the chef.

The month of romance package is available Feb. 1-28 and rates begin at $765 plus taxes.

Midnight magic over Manhattan

The spa at Mandarin Oriental, New York has created a late-night of romance via a spa experience.

Couples will have exclusive access to the “VIP Spa Suite” with stunning views of the Manhattan skyline.

Side-by-side, two-hour spa therapy treatments are also included in this package. The treatments include a body massage using Oriental Meridian massage techniques and therapeutic oils.


Mandarin Oriental's spa

After the indulgent massage, couples can order a meal off of the menu of lobster, caviar and champagne.

The Valentine’s Day midnight magic over Manhattan is available Feb. 11-14. It is priced at $1,750 plus tax and gratuity.

“Being one of Manhattan’s most romantic celebration destinations certainly helps us to be a popular choice for Valentine’s Day,” Ms. Peters said. “For us, it’s not about creating a single package for Valentine’s Day to differentiate ourselves from the competition. It’s about creating different layers of unique experiences to choose from.

“We have a Midnight Magic Over Manhattan Spa experience that is only offered around Valentine’s in The Spa with treatments at midnight and full reign over our romantic VIP Spa Suite," she said. “Our restaurant Asiate created a special menu for Valentine’s Day, we have the Valentine’s room package for overnight guests and of course there’s The Seven Deadly Sins & Bubbly offering in Lobby Lounge.

“We like to offer a variety of options for all tastes at different splurge levels for both in-house and out-of-house guests."

Final Take

The Spa at Mandarin Oriental, New York