July 24, 2014
Mercedes celebrates 15 million fans
German automaker Mercedes-Benz reached 15 million Facebook fans and celebrated its accomplishment through art.
Each celebrated milestone has delivered insight into an exceptional artist, and this accomplishment will present followers with a Sabian artist, Thitz, and his bag art. Mercedes' use of art as a celebratory tool highlights the artistic qualities of the brand and its automobiles.
Celebrating fans
The 15 million fan mark was reached around the same time that Germany won the FIFA World Cup, making the milestone more meaningful to the brand. Thitz is celebrating this accomplishment by using his usual medium, paper bags.
Thitz used paper bags when he was student to draw sketches and realized that the bag itself was part of his artwork. He then continued to use paper bags in his art.
His art is under the thematic name of "Bag Art Global" and travels around the world. An important part of his masterpieces are the hidden object aspect, meaning that every time his piece is viewed a new part is seen.
Thitz and his paper bag art
The brand asked fans to send distinctive paper bags to the artist to help with the creation. Over 100 bags were received and used in the piece.
Other brands have celebrated their Facebook fans with various events.
For example, Italian automaker Ferrari was celebrating 15 million Facebook fans with a social video offering enthusiasts a virtual ride in a LaFerrari.
The celebratory lap was driven by Ferrari’s head of development test driver, Raffaele De Simone, and the video’s perspective is from the passenger’s Google Glass camera. Consumers may have felt appreciated by Ferrari’s gesture, which may have increased engagement (see story).
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