American Marketer


Breguet, Frédérique Constant renew outside endeavors

August 11, 2014

The The Great Mountains International Music Festival & School


Swiss watchmaker Breguet is bolstering its music credentials, while Frédérique Constant is re-enlisting actress Inès Sastre to be the face of a philanthropy effort.

Breguet supported the Great Mountains International Music Festival & School for the fourth year, where it invited important clients with a penchant for music. Frédérique Constant, meanwhile, continued its partnership with the World Heart Federation to help fight heart disease.

Extending friendships

Frédérique Constant will be directing a $75,000 donation to the WHF's "Hearts of Children" branch. The watchmaker will also create a line of watches inspired by the federation.

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"Ladies Automatic World Heart Federation” collection of watches

More information on the four watches in this collection can be found here.

Breguet has been steadily burnishing its reputation as an advocate of music. The GMMS takes place in Gangwon, South Korea and each year the music revolves around a certain theme. Past themes include "The Northern Lights," "Dancing through the Centuries" and "What's in a Name?"

For 11 years, the festival has brought together globally admired musicians, professors, students and enthusiasts. Breguet invites top clients to maintain loyalties.

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Great Mountains International Music Festival & School

Jewelry brands regularly team up with musical enterprises.

For instance,Gucci continued its support of emerging musicians by inviting students from around the world to participate in the Grammy Foundation’s Grammy Camp July 12-21.

Six students were drawn from China, Britain and Japan to participate in the Los Angeles-based program. The initiative was part of the Gucci Timepieces & Jewelry Music Fund’s three-year partnership with The Recording Academy (see story).