American Marketer


Brizo hosts Twitter party to spark conversation about alternative fashion

August 29, 2014

By Brizo campaign By Brizo campaign


High-end faucet and bath fittings brand Brizo is hosting a Twitter party to discuss fashion without limitations and fashion beyond wardrobes.

The brand will host the one-hour Twitter party Sept. 3 to kick-off New York Fashion Week. The event will be hosted by two alternative fashion bloggers and aims to drive attention to Brizo’s new home fashion campaign.

Faucet fashion
The hashtag #ByBrizo Twitter party will create a conversation between co-hosts Jaime Derringer of modern design Web site, Design Milk and interior designer Sarah Sarna of Live The Life You Dream About.

Social media followers of the brand are encouraged to join the conversation with the hashtag #ByBrizo. Participants will be eligible for several prizes.

Ten winners will receive one $50 American Express gift card and a copy of “The Best of Hospitality Architecture & Design.” The grand prize winner will receive one Brizo Sotria Raincan Showerhead with H2Okinetic Technology.

Brizo Artesso

By Brizo campaign

The Twitter party will focus on fashion outside of the runway, fashion that is in daily life and the artistic aspects of fashion. This stems from Brizo’s new collection.

Brizo introduced a new concept and campaign for several of its premier collections that are inspired by fashion.

The By Brizo advertisement campaign uses high fashion as a foundation for three of its premier faucets. The brand produced a behind-the-scenes video and several social media posts about the campaign to create awareness of the brand among potential and previous consumers (see story).