January 7, 2015
Models Caroline Trentini and Eniko Mihalik in the Chloé spring/summer '15 campaign
Mandarin Oriental Hyde Park, London is partnering with French apparel and accessories label Chloé to celebrate the brand's new collection and London Fashion Week with a custom package.
The package will include the Chloé Drew bag and Love Story perfume as well as Chloé-inspired activities. Mandarin Oriental and Chloé are both likely to attract attention from fashion-inspired consumers during this campaign with its timeliness and personal experiences.
Tea and biscuits
The Chloé Debut package at Mandarin Oriental Hyde Park, London will offer guests one night’s stay in the Knightsbridge Turret Suite. Along with the stay guests will receive breakfast for two people.
Guests of the package will also receive a Chloé experience which will include personalized service at the boutique on Sloane Street where they will receive a Drew bag. Also, guests will be given Chloé Love Story perfume.
In the afternoon, guests will be offered Chloé-inspired tea in the Mandarin Oriental’s Rosebery afternoon tea and Champagne bar.
The tea service along with a Chloé Fizz cocktail will extend to other guests of The Rosebery during the month of February.
A showcase of the new collection will be on display in the lobby during February.
Advertising campaign image for Chloé
The package is available from Feb. 12 until March 9.
Chloé recently released its new spring/summer 2015 advertising campaign featuring two models walking horses along a beach in the California sun.
The brand posted images featuring models Caroline Trentini and Eniko Mihalik on its Facebook and Instagram pages in addition to releasing the campaign on its Web site. The images reflect Chloé’s principles of lightness, freedom and femininity, evoking 1970’s nostalgia while highlighting some of the looks from the new collection (see story).
Mandarin Oriental and Chloé have previously paired up to present their like-minded consumers. At Mandarin Oriental Hong Kong, Chloé and the hotel offered consumers who booked a branded tea in a room housing an exhibit about the brand’s history, as well as other insider exclusives (see story).
Share your thoughts. Click here
