February 6, 2015
Art Wynwood Miami
Brokerage firm Christie’s International Real Estate is extending its sponsorship of Art Wynwood in Miami this winter to present its luxury property options to art enthusiasts.
This will be the third consecutive year Christie’s will be the official luxury real estate partner at the event Feb. 13-17, which is considered the sister fair to Art Miami. Maintaining a presence in South Florida in mid-February allows Christie’s International Real Estate to be present at the same time as Yacht & Brokerage Show and form a better relationship with the art community as well as expand its presence in Miami, a city with many luxury real estate locations.
"Christie’s International Real Estate is entering its third consecutive year as the exclusive high-end real estate sponsor of Art Wynwood – a partnership which has essentially elevated the visibility of our brand as a pillar on the landscape of such an important global gathering," said Rick Moeser, southeast region, Caribbean and Latin America for Christie’s International Real Estate, Palm Beach, Florida.
"The Christie’s art brand itself -- almost 250 years old -- is already on the minds of most consumers as being connected with luxury, and anyone visiting the Art Wynwood pavilion is aware that the works of art on display are going to have that kind of caliber," he said. "High-net-worth-consumers in search of luxury real estate therefore know that it can be found within this unique setting. It’s a natural symmetry. "
Art and boats
Art Wynwood Feb. 13-17 will feature 70 international galleries that represent emerging, contemporary and modern works. At the 2015 fair there will be street art, murals, pop surrealism and other genres from the contemporary underground movement.
Previously, Christie’s International Real Estate furthered its official luxury real estate sponsorship of Art Miami International Contemporary and Modern Art Fair to capitalize on the natural confluence of real estate and fine art markets.
Miami
The real estate firm hosted an interactive booth at the entrance of the fair to showcase more than 14,000 global properties. Since fine art collecting and elite real estate hunting go hand-in-hand, Christie’s will likely reach hordes of prospective clients (see story).
At Art Wynwood, Christie’s International Real Estate will host a booth at the entrance and showcase luxury residential real estate properties from countries worldwide. Affiliates of Christie’s will be present at the fair.
These realty branches include offices from New York, Chicago, the Maldives, Sarasota, FL, San Francisco, Argentina and Puerto Rico.
The Yacht & Brokerage Show will be in Miami Beach the same time as Art Wynwood, driving international affluent consumers to South Florida.
Art Wynwood 2014 hosted 32,500 visitors with 7,100 collectors and art enthusiasts present at the opening night preview.
Cultural properties
Art and luxury typically go hand-in-hand, but recently art and real estate have been connected through the cultural aspect that drives real estate booms.
As a partial result of Art Basel and Art Wynwood, Miami has undergone a cultural change.
Douglas Elliman real estate broker Chris Leavitt has seen Miami grow from a place where investors parked money to a culturally resonant city with global appeal.
In addition to the thriving market, Mr. Leavitt has benefited from his spot on the Bravo television show “Million Dollar Listing Miami.” The show’s popularity has spurred many buyers and sellers looking for a trustworthy agent to contact him, impressed by his demeanor and knowledge (see story).
Similarly, New York’s luxury real estate prices and art sales both saw an increase in 2014, therefore integrating art into the city’s residences will likely add to the value of both the artwork and property.
British artist Patrick Morgan and luxury condominium residence 325 Lex have joined forces to assimilate Mr. Morgan’s watercolor renderings of the building into its marketing materials. The property’s use of Mr. Morgan’s paintings adds a greater value to its advertising campaign and creates a unique collector’s item for the building’s founding (see story).
Art and real estate see similar consumers.
"We have learned that people who collect fine art have high-end homes – and, in many cases, multiple properties," Mr. Moeser said. "People who visit Art Wynwood are some of the most wealthy in the world. Just as there are spontaneous art sales during that week, there are often spontaneous real estate purchases.
"A comfortable and high-quality setting such as the Art Wynwood fair sets the tone for such interactive dialogue and opens doors to those kinds of opportunities," he said.
Final Take
Nancy Buckley, editorial assistant on Luxury Daily, New York
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