American Marketer


London Fashion Week hosts charitable fair

February 24, 2015

London Fashion Week fair London Fashion Week fair


Guerlain, Christian Louboutin, and Dior are among the brands participating in London Fashion Week's The World's First Fabulous Fund Fair which will raise funds for Natalia Vodianova's charity, the Naked Heart Foundation.

Ms. Vodianova and fellow model Karlie Kloss will be on hand to present different activities to meld high fashion into its own version of a fair. Complete with a kissing booth and face painting, this event will let fashion brands show their whimsical sides along with their dedication to charitable foundations.

Let's play
The World's First Fabulous Fund Fair will have a Guerlain Supermodel Kissing Booth where guests can take a selfie and get a kiss from Ms. Vodianova.

Make-up artist Pat McGrath, who has worked with numerous fashion labels such as Dolce & Gabbana, will conduct face paintings and Rolls-Royce will have a collection of cars present.

Guests will be able to to compete for a pair of Christian Louboutin shoes in the High Heeled Olympics. Wearing a pair of heels, contestants will have to complete a high heeled assault course to be eligible to win.

London Fashion week fair

Fair promotion

Supermodels Erin O'Connor and Ms. Kloss will be handling food for the event. Ms. O'Connor will be serving ice cream at the Dior ice cream cart and Ms. Kloss will be serving her own vegan and gluten-free cookies from her The Maiyet Kookie Kounter.

Swarovski and International Vogue editor Suzy Menkes will be telling fortunes and Louis Vuitton will host a hook-a-duck game that offers a chance to win Louis Vuitton accessories.

The Naked Heart Foundation will collect the proceeds of the carnival. The charity works with kids who have special needs and their families to create inclusive play environments for kids of all abilities in Russia and the rest of the world. In the United Kingdom, the foundation has built 136 play parks for children of every ability level to experience play.

This event is tonight, Feb. 24 and is limited to 500 guests.