March 3, 2015
Bang & Olufsen's Love Affair BeoLab 18 speakers
Danish audio and video brand Bang & Olufsen is celebrating its ninetieth anniversary by creating a “live illustration” of a love affair spanning from the 1920s and into the future.
For the milestone, Bang & Olufsen has reworked six of its most current and iconic designs to reflect the passion, pride and persistence that has driven the brand since its founding. Many brands look to the future when celebrating a significant anniversary as it works to maintain relevancy in a market despite its age.
Love me do
Bang & Olufsen’s Love Affair collection includes the BeoLab 18 speaker set, the BeoVision Avant 85, the all-in-one entertainment system the BeoVision 11-46 and the BeoRemote One. Also, the range includes Bang & Olufsen’s popular BeoPlay A9 music system and BeoPlay H6 headphones.
The Danish brand was founded in 1925 by Peter Bang and Svend Olufsen in 1925 when technology was still very much a “magical phenomenon.” Bang & Olufsen’s products were an indication of the “luxury, glamour and exuberance” of the times.
BeoPlay H6 headphones for the Love Affair collection
Rose gold elements were added to the electronics as a reflection of the brand’s Art Deco ties. Marie Kristine Schmidt, vice president of brand, design and marketing at Bang & Olufsen, describes the collection as a “living illustration of the love affair that has lasted from our origin, where the passion and dedication to craftsmanship and quality of two Danish engineers has caught the attention of people all over the world.
Selecting current products to highlight for the anniversary confirms Bang & Olufsen as a modern and relevant brand. Italian jeweler Bulgari has taken a similar approach to celebrating its 130th anniversary by updating its iconic pieces to better incorporate the consumer into the anniversary celebration (see story).
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