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Van Cleef & Arpels cements presence around artists

March 17, 2015

Van Cleef & Arpels' Carpe Koi watch Van Cleef & Arpels' Carpe Koi watch


French jeweler Van Cleef & Arpels will sponsor Design Days Dubai for the fourth consecutive year.

The fair showcases collectible and limited-edition furniture and design objects. Van Cleef & Arpels will be among the top designers and galleries from around the world, a setting that will highlight the jeweler’s own design talents.

Art influences
At Design Days Dubai Van Cleef & Arpels will present an exhibition featuring pieces from the Pierres de Caractère Variations collection. Private collections will also be presented at the fair.

Patrimony objects related to art and design will be included in the exhibit as well.

The event is also sponsored by automaker Audi and will feature workshops, talks and screenings from the different artists.

Van cleef

Design Days Dubai map

The event began Monday, March 16 and will run until Friday March 20.

Van Cleef & Arpels has been maintaining a relationship among different artists this year.

For instance, the jewelry house returned as a sponsor for the School of American Ballet’s 2015 Winter Ball for the eighth consecutive year.

Held on March 9 at Lincoln Center’s David H. Koch Center, the event was a black tie dinner and dance, including a special performance by advanced students in the program. Having a presence at this ball helped Van Cleef & Arpels reach an approximate group of 500 guests, who include corporate and cultural leaders, many of whom are likely affluent individuals (see story).