April 29, 2015
The Langham, London
The Langham, London is continuing its 150th anniversary with a chance to win a special tea time reservation for the milestone where the tea is served at its original price from 150 years ago.
A Facebook application organizes the contest with a whimsical explanation and an overview of the event. Offering a chance for aspirational consumers to win an experience typically reserved for more affluent guests will likely gain much attention for The Langham’s anniversary celebration.
A spot of tea
On June 10, the Palm Court in The Langham, London will serve tea to the winners for the original price of tea at the hotel, one shilling and sixpence. The experience is normally priced much higher.
Until Sunday, May 24 those who like the hotel on Facebook will be able to enter their table reservation requests on the application created by The Langham, London.
The Langham Facebook app
Guest names will be chosen at random.
The Palm Court is considered to be the place where the tradition of afternoon tea was born 150 years ago.
Contest entry
Other events at The Langham, London is building anticipation for its 150th anniversary such as a search for historic items from the hotel.
Old guides, postcards and more are being gathered from guests to return to the hotel in a historic scavenger hunt competition. The campaign will not only create a historical showcase of the hotel, but also drive attention to the anniversary event (see story).
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