France’s Van Cleef & Arpels is showing off its creativity with the jeweler’s first display at the Masterpiece London fair June 25 through July 1.
The Masterpiece London is an annual international cross-collecting fair for art, antiques and design held along the banks of the Thames in the city’s Chelsea Embankment near Sloane Square. Attending a fair presents brands with an opportunity to showcase pieces to highly engaged consumers whether they are established enthusiasts, collectors or passersby.
Masterpieces
During Masterpiece London, Van Cleef & Arpels will have “nearly a century of creativity” on display where it will present to attendees its history of fine art and design. The pieces selected for Masterpiece London highlight Van Cleef & Arpel’s heritage, high-jewelry and watchmaking.
Interested consumers can get a sneak peek of the pieces that the jeweler plans to show at the fair through the Masterpiece London Web site.
For those unfamiliar with Van Cleef & Arpels a drop down menu provides a detailed history of the brand while a visual timeline on the right presents a range of notable pieces designed by the house.

Van Cleef & Arpels' necklace with detachable clip, detachable bracelet and earrings with detachable pendants. Heritage collection, 1959
These include Van Cleef & Arpels’ Zip Coccinelle necklace that can transform into a bracelet from 2012; a jade, coral and diamond necklace and earring suite from 1973; and a Ludo Hexagone cuff from 1937. Each piece is accompanied by a short description.
Each year, Van Cleef & Arpels participates in a range of industry events and fairs. For instance, Van Cleef & Arpels sponsored Design Days Dubai for the fourth consecutive year.
The fair showcases collectible and limited-edition furniture and design objects. Van Cleef & Arpels was among the top designers and galleries from around the world, a setting that highlighted the jeweler’s own design talents (see story).
{"ct":"vg\/ulbs+bhpTP6FUj2Mxd8NUs0kwrF1gPYqAqVmjXjdbZGtQBoWHP6Efm8lcR98m15K79X\/6Va10aT4LjaMUQ40ABFYswDn4WXbCRv03U41Yf+kABtZAaS+KcUfvIQcI\/WXa3cnG4M0XDlrV4DweHNo7Lw0iyAKKYfPjTmCKQhvdOgnSFg6EOdpGClACsYdhCHo138eA3Of9Lu3wltsfAhHaz83YmwR0qGAygh\/jVMYUs\/pb9Llt60f5jthuTYObTI1K+kHcPM7bf0\/5V+T0RF\/ECXPeJojVlzPCayNDLJeKWYVArVKzXsbkttXDCTqvfwGCvEEPvi8oSrGaiRGzlT3lhH4tSCvdc9FQ+XDNKPWdrnAH2w7AWuwpcLsMy8DdrWuP3t8y61D4wKZGAITrCi1t9JZuFmi\/YB7xQuCouecCo3hQK8oaxO\/TJE9+96hPZHTlYKXDRP\/16Cr7MZtK8idUmIDw8fSHV6CCC9ROqd3EcjWGTWwVOjWC4YxGmXjagoW8gLNnFzdWvPUuv3zgJnOmP3uKuwzfE1KLRLgSlqdGzW5IHFxv2ArnC880FSzMIuXfIzD6xfnwT62EeQZMMlYRWqVYrcK+L2jFgnf+zXCBDp5yyud3Jex2gde97ruHez3MrjPMfkX29G1b5c14O006mJ\/XIjjJGBXYhnXFzHhOQHHYAfvD\/6pJbbHaEPwihbdi2wYtNBuj+TaQpdSYVZ4qmbPknp5\/ic9yOOsRIy4vypZLbGHhyhODMLvkMOb+kU1RDIvEhliAkXaMuNvRiFZhg58H35eCzum2RZL8EB89iJkpIPTxsP2y9kwLPfkKKuTISZDM9E2YveDFNtKsPts\/hBPxh2KK5JDN2C2SRbO0Li\/AXA19V+TK+xdaHDN+rJxXoapAySjIqdOgYukt49KQ48nCBneWb4Z0CwJq4vdLsvtx80q5ci9+xNa2FhugVW+47bk8Oc7q9OMctfAzT9AkJpunOAMAOudpwsaXfvMvMAW1C1+tcSxza4KWb+AbOxvhLWZ9gBTeiYbEUYD1a4IPwXLIeREwut\/MQAMWo6y+yGJJw+PfOTMiMq1TB\/Zm6OcUdbbx570HOl1vtyLe5KiLpIlTrok8nLVML9E0pl2H4YnyGX13yYk8JuTnrJRcBdtVK4XtjA21zfu2LSufRVcYY141C5LqwE6+g2nEPc1D3uSXMX5MASeZ0lCBJH4J16tp8pGZ+AMgWlSIMRZzBQx5A8wXSulCzVcoRQFQ7pVRIpfjVWG9RlpnsDx6+FCkblxEtw1nBollIkZ4xJK0wBaobUhGtYsKfgCYKBIJYmAXCoFf6b4kGk+bTEG5JEU3nWILZmxX9hrc7zExAiAtMCLiTx9uDg6CWTPvk4MbzKA+ecyTa6ul6J7FrL5srt55IN8H5vcZH+RrRtRzOAqhtTVcGlh6RmnySzJ1say5EZfiZT3SHPzt\/jbUnY2JU54jZnzKl6muw9TObnZfh+0z2zwYwmKbjxxw\/e9RB2XplZy5JllsJL6Ceq8uMcJStRw0LgDEZ5PE\/otYjIK263swQdxF5CESprib7pHBSnxMh\/eIlTSrXykXuBHZ7wnd6lYwB9+UWY7zM8+O3s0slPh7UTQ3g1LhjlLwqioVcHLp0mnw2yTe0jenio7Qm2YMJhX\/3I1Uqvl\/xmRIzFtC0rgckxPbhpS2SthyVfHz\/BEuBCoTsK5\/NqOQ+dwnUQbKpG\/1fTo97tHlKGqpv0svIf73IuSp4mOuZIvRHKRcjV51PoQ+N4IQGxx3XDHXd6s53MWr8AmoIx4\/9AgUOPFmU2Vyk74YYhcha98r4zEA\/mR6BiaxdgQ3ufAp30oa1IhfuKiqX9XwZGBgiHLVE11gTS46Txxoj5KhLYPApRjZILBTeFHrA2Lfy6uvno5Vheer6u\/d7Sp5tpoEvax+l4fMXQyZ\/uLMCf984QL8JUOXBfKZLlFdhrUvluk65RDVbIPhFhXzBjI1LoKzuT9UElKK3lClz8ndcmuOjHwWY1QIoHliv9s9B2mpERCUH2SJyV\/tLmTLzflOUg6ofcpn5qDvzBpt64+9C+xT6NX2MN1vdc0UaGgtSPPYuQZAJ94GOxwl7RLmSMkx\/IguK8uBilzUvY9Fq5V81zQ8i6tv0vpceJnSR0PP5MuT9RLLJSgUiSGQOit8n9zjJ0ipukAE\/\/rgMix5rTEk+6bDtXaMCI3qXVE8ZPPcS3BCb4kjq8VN4YK\/Pp9G7naiaz9u88Eh3Sxnl+2OdqU4cShdh3ZDxyzXXnaivO0ZbZbom3LUqh4593VqSgkHHTk76IMOpoKmVCgFx9kNdbPCDPxZQO8fe2xuecaD5Q\/Joy9mogFxgE9EjMetGnKIW2+Sgg72zUG\/Dbgg\/tiKOSwb6ju4bltJZ0eXspp8ARbjS938H4tnabrGCVwJPqfVp1VHAp7zruGIiKPnhaMS1HEpUvjtaaDQEge4jTqVKInA8nA29cwAHy6rM\/w+7cihigzAcVaSjjPTEUz+LX1UZAs9no\/sRlnXBsAcI6t\/S9pRhn\/H8Vr31jFaQPLwYN7BQ7RFjTw4Berr9yI02td+rncJbotn+aDZnnwmbCQ\/k4aTracHMh93EiTXMyqZSLryUnQVvsEhhOneDuqp9os49bDEFqfQ7BWn15xd6a2z9I9yTudPCrD9ZypMeEHPfSeby0WLLjDSwxhmhF3P3pMZiq1+DsOdJyGDw9Tlw2ruyv5RfM0XqIPLS8u0C87Jvtv87FS56wF+4kZZDxkjt5eXLScr10JG6MHPurtV75Xha\/DsNbSeuYjfpMprc5jLCYoYy4Lk1EMiOZnaJR+MpYtDKwUxqxRvw10o51cUQf+\/i7SGKJHaevF7kVG2iYqc+rZT42tBH79Hob6Wl9JnsRyVgBW4bu5IJt1Yyg9tcehGUIj3eSjTHIV6QmYZC7kdPv4WS3LK4edwkO4BtnZMA\/fVENPPpxt+VuQ7qOEoQbGoFTmd8y9eE6cB0UmURQGLwZdDfpNQuqZ0vRAksg3useaIJu4j3EC+FxMcoyaYL\/SC4BWMhaKdD1uFKZRII83e1508+v\/UP3chm8nnJFfYha7LtIcNH05txR0NDUac2iUBwStILC9wHoW8EVU6xgA4uQ+WMvbn7thJ0LIkKRz8zeRX8m9lVborwUAKJcqajNxxBr7UD5jcJgD7ztv7h9+IJVoU5mKxYvoXIY71zXOrl5zi5jiYIyS7jzjbtyt8etGw7c79eJhbRaECVzDs0UEagrZDyS4al0lxWG\/0xLWGJUyg7b9w01VLLp0ocfxAP0QhLVBHjO7dMa6sckT4o0C54opaBy4x8Q0sQLskzRibWvffWUj8rSW0m\/wPtQtWR0PI7a+WWsctg1aD0Mo+GiVKReQRIXpI5TcYW9g6I1nvpAfywY1UojJ40pRiB+mhfqJ0\/c\/yFH3\/QRrMCA\/Lda0ko3NPrCeXazEdZ5Jn2RVht3J7btafRxGFqa5BdCP4xJUqfn7KOJPoiy5YmBcmwJd6lsyxwK\/2uHCeVZio2eyJ1YHmkw==","iv":"1ee5eb254541667ae6ccc5b317dd2333","s":"a0683749df866ca5"}