American Marketer


Thomas Pink docks with Princess Yachts for celebratory collection

August 14, 2015

Princess Yachts' anniversary drawing Princess Yachts' anniversary drawing


British fashion label Thomas Pink is getting onboard with Princess Yachts through a partnership paying homage to the yachting lifestyle.

The British yacht manufacturer is currently celebrating its 50th anniversary and recently wrapped on a social contest to name its Project 31@50 vessel, a recreation of the brand’s original model. Now, the brand is extending its celebrations to clothing that can be worn on its yachts with a limited-edition capsule collection with Thomas Pink.

I’m on a boat
Beginning in September, the limited-edition capsule will be available on Princess Yachts’ Web site and at boat shows attended by the brand.

The capsule includes silk pocket-squares for men and silk scarves for women. Both versions depict artwork by illustrator Jaume Vilardell who captured the “glamorous 1960s holiday scenes such as relaxing poolside near the sea as a Project 31 yacht floats by."

Thomas Pink has also designed three colors of cotton piquet polo shirts. The design includes hidden elements such as a Princess Yacht Project 31 underneath the collar and Thomas Pink’s mascot, the Cheeky Fox, embroidered on the breast wearing a yachting cap.

thomas pink.princess yacht scarves

Thomas Pink pocket-squares for Princess Yachts

For its anniversary celebration, and part of the Project 31@50 effort, Princess Yachts has created a microsite where consumers and yachting enthusiasts can get the latest information on the restoration of Project31@50 and learn more about the brand as it turns 50.

This summer has targeted yachts as the ideal mode of transportation. To this effect, luxury marketplace Farfetch is making it easy for consumers to shop on-the-go with a new service that will deliver purchases to travelers enjoying the summer on yachts.

Farfetch & Away allows consumers who are sailing the Mediterranean to have their purchases delivered to directly to the marina at the nearest port city in Italy, France, Spain and Greece (see story).