American Marketer


Bremont founders take active role as Air Ambulance ambassadors with fundraising campaign

August 18, 2015

The Air Ambulance Service The Air Ambulance Service


British watchmaker Bremont is giving back to a charity it is passionate about, running a fundraising campaign with the goal to provide a new pilot for The Children’s Air Ambulance.

Bremont’s co-founders Nick and Giles English were named ambassadors for The Air Ambulance Service (TAAS) earlier this year, which operates TCAA as one of its services. Both brothers’ lives were saved due to the Air Ambulance, making this charitable campaign a natural fit for the brand.

Up in the air
TCAA transports critically ill babies and children who require the assistance of a specialist, cutting down the time it takes to transfer them from a hospital to another medical facility. Almost 6,000 children require this type of service per year.

With operating costs of approximately $210,000 per month, TCAA relies entirely on donations, since it receives no governmental funding.

Bremont TCAA 185

TAAS helicopter

TAAS saved both of Bremont’s founders when the planes they were flying crashed on two separate occasions.

Bremont is now hosting an online giving campaign to help raise the necessary funds for TCAA to get a new pilot for a year. Housed on JustGiving, the brand’s campaign has already garnered $1,700 of its $114,300 goal.

Other watch brands have found their passion point recently with charity projects that celebrate the interest of brand ambassadors.

Swiss watchmaker Tag Heuer’s ambassadress Cara Delevingne has used her personal timepiece from the brand for a cause dear to her heart, donating it to a conservationist organization studying wild lions in Africa.

The model, a Leo and a passionate supporter of lions, was moved to action following the death of Cecil, raising more than $14,000 via an eBay auction of her watch for the Wildlife Conservation Research Unit. Showing its support for its representative, Tag Heuer matched the winning bid for a combined $28,900 donation (see story).