American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

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3 things that brands must expect from their marketing and agency partner
How to keep cash flow stable when customer orders are few and far between

Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
Green is the new black: Backing the Fashion Pact
Apple: The first hope-based company

Revlon’s cautionary tale: The changing nature of influencer marketing
4 trends in beauty from Cosmoprof 2019
Understanding the world of international payments

What struggling fashion houses can learn from DTC brands
What is your favorite brand?
Simone Gibertoni on Clinique La Prairie: “We want to be part of a customer’s life journey”

Amazon has “destroyed the retail industry”: True or false?
Key branding lessons from the top 4 ecommerce giants
Are luxury brands engaging their WeChat communities?

AI leveling retail playing field
5 ways for home brands to connect with luxury homeowners
Defining the right social impact platform for your brand

Ownership is dead. Long live usership
How Gucci and Chanel are going mobile to enhance customer experience
How to fix the problem in department stores

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now